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Rob Haisfield

Co-founder of Websim

Rob Haisfield is the Co-founder of Websim, a startup based in the San Francisco Bay Area that aims to close the gap between imagination and reality for software creators.1 He is currently working on building Websim, a platform for creating and sharing web apps, games, and other interactive experiences.2

Professional Background

Prior to co-founding Websim, Rob worked as a behavioral product strategy and gamification consultant. He has experience working with over a dozen startups to solve adoption and retention challenges.1 His expertise lies in:

  • Continuous Onboarding: Influencing user behavior and mental models through software product decisions
  • Crafting learnable designs
  • Helping users find goal resonance with apps
  • Creating pathways from beginner to power user

Rob draws inspiration from behavioral science papers, game design analysis, and UX research. He has a particular interest in hypertext graph-based tools for making sense of large quantities of information.1

Education and Previous Roles

  • Education: Rob holds a Bachelor's Degree in Behavioral Economics from the University of North Carolina at Chapel Hill, where he achieved a 3.9 GPA.1

  • Previous Roles:

    • Founder and CEO of Aloha Social (2017-2018)
    • Behavioral Product Manager at Spark Wave (2018-2020)
    • Marketing Coordinator at MobileDay (2015)

Current Projects

Besides his work at Websim, Rob is:

  1. Consulting on behavioral product strategy and gamification
  2. Writing a book about Continuous Onboarding1
  3. Building a product called Flashback, which helps users develop ideas over time by automatically surfacing contextually relevant notes across apps1

Interests and Expertise

Rob is passionate about:

  • Tools for thought
  • Behavioral science applied to technology
  • User involvement and onboarding in software products
  • Domain-specific languages for end-user software2

He frequently shares his insights through various mediums, including his personal website, publications, presentations, and podcast appearances.2

Rob Haisfield's LinkedIn username is robhaisfield, and he is based in Berkeley, California.1

Highlights

Sep 29 · twitter.com
Rob Haisfield on X: "I guess it's been funny for me seeing discourse ...
Episode 7: Rob Haisfield & Sean Lee (Websim) by Vaporware
Episode 7: Rob Haisfield & Sean Lee (Websim) by Vaporware
Jun 20 · x.com
Rob Haisfield - X.com

Related Questions

What inspired Rob Haisfield to co-found Websim?
How does Websim differ from other web app creation platforms?
What are some key features of Websim?
What is Continuous Onboarding, and how does it work?
Can you share examples of startups Rob Haisfield has worked with?
Rob Haisfield
Rob Haisfield, photo 1
Rob Haisfield, photo 2
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Location

Berkeley, California, United States