Suggestions
Rob Keen
CEO
Rob Keen is the recently appointed Chief Executive Officer (CEO) of Applied Biological Laboratories Inc., a biotechnology company known for developing innovative natural health products.12 He assumed this role in April 2024, bringing with him a wealth of experience in the natural and eco-conscious personal care industry.3
Professional Background
Before joining Applied Biological Laboratories, Rob Keen held significant leadership positions in other companies:
- Former CEO of Norwex North America: Keen led Norwex, a company known for its eco-friendly cleaning products.3
- Former CEO of Weleda North America: He also headed Weleda, a company specializing in natural and organic cosmetics and pharmaceuticals.3
Current Role and Company
As the CEO of Applied Biological Laboratories Inc., Rob Keen is now at the helm of a company that:
- Develops scientifically validated natural products2
- Is behind the innovative cold and flu remedy called Biovanta2
- Focuses on natural healthcare solutions3
Leadership Appointment
Rob Keen's appointment as CEO was announced on April 24, 2024.24 His selection for this role has been met with enthusiasm within the industry. Michael Latefi, possibly a company executive or board member, described Keen as a "powerhouse of talent" in a LinkedIn post celebrating his appointment.4
Location
Rob Keen is based in Ridgewood, New Jersey, United States.5
Given his extensive experience in leading companies focused on natural and eco-conscious products, Rob Keen's appointment suggests that Applied Biological Laboratories may be looking to strengthen its position in the natural healthcare market and potentially expand its product offerings.
Highlights
Very excited to share that I've joined Norwex as CEO NA. Norwex, short for the Norwegian Experience, exists to improve quality of life by radically reducing the chemicals and plastic in our homes and on our bodies. If you don't know this brand yet, you will soon!
Many thanks to the incredible team at Norwex for such a warm welcome...so excited to change the world with you!! Norwex USA
After an amazing 7+ year ride at Weleda, the time has come to move on to a new adventure. My journey with you over the past 7 years has been the highlight of my career. I’ve learned so much from each of you. I’m not only a wiser leader because of you – I am also better steward of the planet.
While I’m excited for the next phase of my own career, I am equally enthusiastic about the brilliant future that awaits Weleda. Thank you for always being a source of inspiration, resilience and purpose. It has been an honor to work alongside you. I have loved watching each of you blossom into the leaders you are today. I will miss you and I am so excited to watch from the sideline as you take Weleda to new heights.
You are truly changing the world. Keep going! And know I will always be cheering for you.
Stay tuned for my next adventure...
