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Rob Laizure Jr
EVP, Harvest Dental, rebel servant 🚩
Rob Laizure Jr. is a professional with extensive experience in the dental industry, spanning over 17 years. He is currently associated with rebel3d, where he serves as a "rebel servant," a title that suggests a focus on innovation and customer service within the company.
Career Highlights
- Co-founder of FullContour.com: Laizure has played a significant role in developing digital solutions for dental practices.
- Educational Background: He is an alumnus of Harvard Business School, which adds to his credentials in business and management.
Recent Activities
Laizure has been actively involved in promoting new technologies in dentistry, such as the TRIOS 5 intraoral scanner from 3Shape, showcasing his commitment to advancing dental practices through innovative tools.12
Professional Philosophy
He emphasizes the importance of experience over formal education when building teams, valuing life experiences, attitudes, skills, and passions.3 This perspective reflects a modern approach to leadership and collaboration in the industry.
Overall, Rob Laizure Jr. appears to be a forward-thinking leader dedicated to enhancing the dental field through technology and innovative practices.
Highlights
Being Ignored Sucks...
Do this... and you WILL be ignored:
- Sell your features
- Sell your experience
- Sell your "better"
Your customer doesn't care about you... They care about their pain and their journey OUT of it!
Don't fall into these common traps... instead craft a message that will captivate your audience.
Speak to their pain and deliver them FROM pain To peace.
Learn how to captivate your audience this Wednesday Sept 11th
10am Pacific 1pm Eastern
Sign up here: https://lnkd.in/gTdyFSX4
National Association of Dental Laboratories
Are you a bad person? Winning isn’t for everyone!
Why did Nike use these words?
Does the story draw you in? Keep your attention? Why?
So… are you a bad person?
Nike proposes that you wrestle with this question.
Could it be possible that…
your passion your grind your obsession
make you a bad person if you are ferociously focused on
Training? Competing? Winning?
So what is Nike selling here in this million dollar ad?
Do they mention
Their products Their pricing Their quality
NO… because that message would be boring and ignored as a “competitive” message against the other brands.
Here, Nike is SEPERATING themselves from the Red Sea of Athletic Apparel Competition.
Nike is selling you… a story that you can put yourself into.
A story of excellence A story of sacrifice A story of obsession A story of the few
Nike tells you “this isn’t for everyone”… because you KNOW deep down that NOT “everyone” will do what it takes to be a champion at the highest level.
So now… lets come out of the clouds… what about the dental lab community.
You sell dental prosthetics… with a Red Sea of competition (Similar to Nike)
How could you find inspiration here for your marketing messaging?
Quesiton #1 - What story would an "obsessed" Dr be drawn in to their relentless pursuit of being the best? (Remember, this isn't a story for the majority)
Question #2 - How do you make your Dr the HERO of the story… and position yourself as the guide to help them accomplish those obsessive results?
There are some Drs who are obsessed like Nike Champions… and they are looking for a dental lab that will help them achieve that obsession
Speak to those Drs Speak to their obsession Speak to how you can relate… and will help them achieve those results!!
Never, NEVER make your message
about you... about your products... about beating your competition.
That message will be ignored.
Being Ignored Sucks... https://lnkd.in/gg_ZrxGj
Join me with the NADL if you can relate and want to earn people's attention.
