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Rob Litterst

Hubspot Media | Building PricingSaaS

Rob Litterst is a seasoned professional with extensive experience in SaaS, pricing strategies, and content creation. He currently holds the position of Head of Strategy and Operations for the Newsletter Network at HubSpot.1 His career journey includes:

Professional Experience

HubSpot:

  • Head of Strategy and Operations, Newsletter Network (December 2022 - Present)
  • Managing Editor, The Hustle (June 2022 - December 2022)
  • Senior Writer, The Hustle (July 2021 - June 2022)1

PricingSaaS:

  • Co-founder (Current)16

ProfitWell:

  • Strategist (September 2018 - July 2021)1

Content Creation

Rob is known for his expertise in SaaS pricing and content creation:

  • Writes a weekly newsletter called "Good Better Best" about SaaS pricing news, trends, and strategies14
  • Hosts "The Hustle Daily Show"1

Background

  • Started his career in tech at HubSpot as a BDR in sales2
  • Worked in various sales roles at SaaS companies before transitioning to pricing strategy2
  • Has experience working on hundreds of pricing strategies for SaaS companies of all sizes4

Education

  • The University of Texas at Austin
    • BBA in Marketing
    • BS in Radio-Television-Film (RTF)1

Rob Litterst is recognized for his insights into SaaS pricing models, growth strategies, and media content creation within the tech industry.235

Highlights

Apr 23 · linkedin

As a Strategist at ProfitWell, nearly every client asked if we could help with implementation.

While that wasn’t part of our offering, it’s one of the most important parts of a pricing change.

Luckily, Patrick Meegan and the team at Maple Street Advisors do offer implementation services.

Last week, I caught up with Pat and got him to share his secrets to successful implementation.

He dove into:

→ The biggest challenges he sees when implementing a pricing change (and how to avoid them) → Best practices for a smooth implementation → How to enable front-line teams for an effective rollout → Who should drive pricing implementation (Pat has a spicy take here 🌶️)

Check out the post in the first comment 👇🏼

Mar 20 · linkedin

A successful pricing project is rooted in data.

✅ Successful external data collection hinges on forming the right questions to ask prospective customers.

✅ Successful internal data collection hinges on asking the right questions to the right people within your organization.

Weirdly, the latter can often be harder...

Last week, I teamed up with Patrick Meegan of Maple Street Advisors to put together a guide to Internally Sourced Data, including:

→ Baseline SaaS Metrics you should know by heart → What to look for in product usage data → How to use Sales data to inform pricing → Keys to successful customer interviews

Check out the guide at the link in the first comment 👇🏼

Related Questions

What are some key strategies Rob Litterst has implemented at HubSpot?
How did Rob Litterst transition from sales to strategy roles?
What is the significance of Rob Litterst's work at PricingSaaS?
How has Rob Litterst's experience at ProfitWell influenced his approach at HubSpot?
What are the main lessons learned from Rob Litterst's shift from a freemium model to high-value customer relationships?
Rob Litterst
Rob Litterst, photo 1
Rob Litterst, photo 2
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Location

Boston, Massachusetts, United States