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Rob Litterst

Hubspot Media | Building PricingSaaS

Rob Litterst is a seasoned professional with extensive experience in SaaS, pricing strategies, and content creation. He currently holds the position of Head of Strategy and Operations for the Newsletter Network at HubSpot.1 His career journey includes:

Professional Experience

HubSpot:

  • Head of Strategy and Operations, Newsletter Network (December 2022 - Present)
  • Managing Editor, The Hustle (June 2022 - December 2022)
  • Senior Writer, The Hustle (July 2021 - June 2022)1

PricingSaaS:

  • Co-founder (Current)16

ProfitWell:

  • Strategist (September 2018 - July 2021)1

Content Creation

Rob is known for his expertise in SaaS pricing and content creation:

  • Writes a weekly newsletter called "Good Better Best" about SaaS pricing news, trends, and strategies14
  • Hosts "The Hustle Daily Show"1

Background

  • Started his career in tech at HubSpot as a BDR in sales2
  • Worked in various sales roles at SaaS companies before transitioning to pricing strategy2
  • Has experience working on hundreds of pricing strategies for SaaS companies of all sizes4

Education

  • The University of Texas at Austin
    • BBA in Marketing
    • BS in Radio-Television-Film (RTF)1

Rob Litterst is recognized for his insights into SaaS pricing models, growth strategies, and media content creation within the tech industry.235

Highlights

Apr 30 · youtube.com
Why Freemium Failed | Rob Litterst (HubSpot, PricingSaaS) - YouTube
Why Freemium Failed | Rob Litterst (HubSpot, PricingSaaS) - YouTube
Mar 24 · growthmates.news
Pricing in SaaS: Best Practices and Dark Patterns | Rob Litterst ...
Mar 23 · youtube.com
Pricing in SaaS: Best Practices and Dark Patterns - YouTube
Pricing in SaaS: Best Practices and Dark Patterns - YouTube
Feb 7 · The Hustle
Oatly’s great stagnation - The Hustle
Oatly’s great stagnation - The Hustle
Mar 10 · The Hustle
🍪 The Girl Scout cookie shortage - The Hustle
🍪 The Girl Scout cookie shortage - The Hustle
Jan 1 · art19.com
with Rob Litterst, Head of Growth HubSpot Media Network - ART19
Dec 9 · notion.vc
The good, better, best of SaaS pricing and packaging - Notion Capital

Related Questions

What are some key strategies Rob Litterst has implemented at HubSpot?
How did Rob Litterst transition from sales to strategy roles?
What is the significance of Rob Litterst's work at PricingSaaS?
How has Rob Litterst's experience at ProfitWell influenced his approach at HubSpot?
What are the main lessons learned from Rob Litterst's shift from a freemium model to high-value customer relationships?
Rob Litterst
Rob Litterst, photo 1
Rob Litterst, photo 2
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Location

Boston, Massachusetts, United States