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Rob Lynch

Dreading your presentation? ⚡️ Transforming leaders from anxious speakers into confident communicators ⚡️ So everyday business communication is less stressful ⚡️ Salsa Dancer 🕺 Runner 🏃 Pie Tester 🥧

Rob Lynch is an experienced communication skills and executive presence coach with more than 23 years of managing employees, coworkers, and clients. With a Bachelor of Science (B.S.) degree in Public Relations/Image Management from Loras College, Rob is the Founder of Effective Communication Skills & Executive Presence at Lights Up Action Company. He has worked as a PR Director, Master Instructor, Senior Account Supervisor, and Senior Public Relations Consultant at companies such as Ketchum, Pinnacle Performance Company, and TransUnion, among others. Rob has effectively delivered communication skills training to new sales members, up and coming leaders, and senior executives for companies such as Accenture, KPMG, Walgreens, Volkswagen, and CCC Information Systems.

Rob's focus is to help managers authentically connect, communicate intentionally, and inspire confidence by crafting clear, concise, and compelling messages using his public relations experience and delivering messages in a calm, comfortable, confident way using his acting and improv experience. He has also helped managers communicate with executive presence. Rob has received positive testimonials from his clients and was highly recommended for his energy and engaging instruction.

Highlights

Sep 4 · linkedin

Ineffective leaders exchange information.

Effective leaders exchange energy.

Communication by definition is exchanging information.

This feels passive to me.

And creates problems for leaders.

Because they need to:

Secure buy-in on the company vision Encourage teams to follow best practices Inspire teams to take action

But they deliver data dump presentations in monotone.

Because they’re exchanging information.

“I want to give you an update on our initiatives.” “I want to talk with you about our procedures.” “I want to discuss our program.”

Flat. Boring. No energy.

So audiences don’t do what leaders want them to do.

Because they don’t know:

Why it’s relevant to them today. How it solves their pain. Why they should care.

Because it’s just information.

And most leaders don’t deliver their presentations so their audiences feel something.

You’re not excited.  Why should I be excited?

You’re not inspired.  Why should I be inspired?

You’re not reassured.  Why should I be reassured?

Because it’s just information.

Instead of exchanging information.

I focus on exchanging energy.

My goal is to raise the energy of the room.

Here’s how I do it:

1️⃣ Light up my audience’s eyes

What’s their pain? How will my presentation help solve it? How will I improve their lives?

I want to see their eyes twinkle with recognition.

2️⃣ Light up the room

I want to up more energetic space.

Radiate warmth:  Open, warm body language with an authentic smile to invite connection.

Command attention:  Use volume to fill the space and pace, pitch, and pause to influence.

Reinforce messages:  Effective and expansive gestures to support what I’m saying.

And communicate purpose:  Make sure what I say (the message) and how I say it (the delivery) line up.

3️⃣ Complete the communication circuit

Observe my audience’s nonverbal feedback.

Are they lighting up?

Leaning forward? Nodding their heads? Shoulders relaxing?

Are they flickering?

Shifting in their chairs? Fake nodding? Eyes glazing over?

Are they dark?

Arms crossed? Shaking their heads? Checking their phones?

By paying attention to the energy…

I know if my audience is with me or not. I know if my message is landing or not. I know if my presentation will likely inspire action or not.

And if I need to adjust my message. Or how I’m delivering it.

Instead of treating presentations like information exchanges.

I treat them like energy exchanges.

Be Brilliant!

PS - how do you change the room’s temperature when you communicate?

⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️

Hi! I’m Rob.

I help leaders communicate with more energy to light up the room and inspire their audiences to take action.

Want to learn how? Let’s chat. ☎️

#HR #talentdevelopment #presentationskills

Sep 3 · linkedin

Leaders: Your audience is tuning out because your message isn’t clear.

(and 5 things I do to sharpen my communication)

1️⃣ Cut the fluff

Get to the point.

Say the most important things in the least amount of words.

2️⃣ Focus on clarity

Use simple language.  Avoid jargon. Communicate using my audience’s words (in their tone).

3️⃣ Structure my message

Organize ideas logically.  Make it easy to follow. Use the rule of threes.

4️⃣ Highlight key points.

Emphasize the most important information.

Signposts let the audience know where they are in the presentation.

The first thing I want to talk about is… The second area I want to focus on is… The third initiative to support our strategy is…

Spotlights encourage the audience to pay attention to the message.

The key takeaway here is… The most important thing is… What the data is actually telling us is…

5️⃣ Use active voice

Lose the prepositions. Drop the be verbs.

I did X… She did X… They did X…

Clarity reduces confusion. Clarity communicates value. Clarity increases connection.

Be Brilliant!

PS - How do you make sure your message is clear?

⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️

Hi! I’m Rob.

I help leaders turn foggy ideas into crisp messages.

Want to learn how? Let’s chat. ☎️

#HR #talentdevelopment #presentationskills

Related Questions

What is the focus of Rob Lynch's training at Electric Presence?
How did Rob Lynch transition from a career in marketing to founding Electric Presence?
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What makes Rob Lynch's training unique compared to other communication trainers?
Rob Lynch
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Location

Los Angeles, California, United States