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Rob Odell

Owner of wpDuo and Chief Marketing Officer at SALT Lending

Rob Odell is the current owner of wpDuo, a WordPress website management and design company.3 He acquired the company in May 2023, marking a new chapter in its journey after it was originally founded in 2010 as Satellite 6 and later rebranded to wpDuo.2

Professional Background

Rob has an extensive background in marketing, product management, and leadership roles:

Chief Marketing Officer at SALT Lending: From January 2020 to present, Rob served as the CMO at SALT Lending, a remote position where he:

  • Led design, marketing, and growth teams
  • Developed strategic PR and crisis management plans
  • Increased verified user signups by 237% and loan originations by 75% year-over-year
  • Implemented various successful marketing initiatives and programs1

Previous Roles at SALT Lending:

  • Co-President (January 2020 - July 2021)
  • VP, Marketing & Product (April 2019 - February 2020)
  • Senior Product Manager, UX & Growth (September 2018 - April 2019)
  • Product Manager (October 2017 - September 2018)1

Education and Certifications

  • Bachelor of Arts in Arts Applications from North Carolina State University (2002-2006)
  • Certified Bitcoin Professional from The CryptoCurrency Certification Consortium (C4), issued September 20191

Current Focus

As the owner of wpDuo, Rob positions the company as more than just a service provider, but as a partner vested in their clients' success. The company specializes in same-day updates and effortless WordPress management, aiming to act as a reliable extension of their clients' teams.23

Rob's approach emphasizes partnerships based on mutual respect, trust, and deep relational connections. His leadership style focuses on support, accountability, and maintaining a balance between fun and concentrated efforts to overcome challenges.2

Highlights

Aug 13 · linkedin

Having a VP of Marketing that supports (and pushes 😉) their sales team through a growth period is a super power.

Month 1: → Ads + Landing Page straight to Application

Question: How can we improve lead volume?

Month 6: → Pre-application lead capture for nurturing → Funnel visualization for drop off analysis → Segmented & automated email flows → New hire that calls every lead within 24 hours

Question: How can we tweak the campaigns so that we’re getting people even further down the buying journey?

Jun 20 · linkedin

Homeownership is a never-ending battle against entropy.

Recently, one minor issue unraveled into what seemed like two major projects that would cost a minimum of $10K to fix.

Or so I thought.

I got estimates from $1200 to $10K+. How could the range possibly be that large? I knew I had to dig into this myself if I wanted to understand the issue.

After 5 hours of detective work and help from a friend, I understood exactly what was happening.

Before, I was relying entirely on “experts” to come in and fix my problems. And while I’m no expert in this industry, I do know that you have to actually do the work to diagnose the problem before you can suggest solutions.

If done correctly, this takes time. Usually more time than most are willing to commit. What I found was that these experts were suggesting a solution within 15 minutes or less. They didn’t really dig in at all.

They were focused on doing the right thing for their offer or skillset and not the right thing for me and my specific problem.

It’s hard work to dig in, to care and spend a bunch of time on diagnosing the problem, just to walk away empty handed.

It sucks.

That’s the only way I’ve found that I can be most effective in creating the best outcomes for myself and clients; is to dig in, ask questions and become a detective.

If you think you might have an issue with your paid media or creative strategy or just want reassurance from a detective that you’re on the right path, shoot me a DM or book at call at the link in my bio.

Related Questions

What inspired Rob Odell to acquire wpDuo?
How has Rob Odell's leadership style impacted wpDuo's culture?
What are some of the key strategies Rob Odell has implemented at wpDuo?
How did Rob Odell's experience at SALT Lending influence his approach at wpDuo?
What are the main services wpDuo offers under Rob Odell's ownership?
Rob Odell
Rob Odell, photo 1
Rob Odell, photo 2
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Experience

Owner at wpDuo (May 2023 - Present)
Chief Marketing Officer at SALT Lending (January 2020 - Present)

Education

Bachelor of Arts (B.A.) in Arts Applications from North Carolina State University (2002 - 2006)

Location

Wilmington, North Carolina, United States