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....Rob Persaud
Chief Marketing Officer - Creative Product Innovator - Analytic Problem Solver - Sales Lead Generator - People Developer - Operational Change Agent - Brand Strategist - P&L Manager - Financial Services & CPG Executive
Rob Persaud holds an MBA and is an executive consultant in marketing, innovation, and strategy at FINNOWE LLC.12 He is also a member of the Board of Advisors for the non-profit community foundation The Nelson-Atkins Museum of Art.1
Experience and Roles::
- Finnowe: Persaud is currently the Interim Chief Strategy Officer & Chief of Staff at United Way KC.1 He helps advance United Way of Greater Kansas City's mission.1 In this role, he led the Office of CEO in organizational growth and identified $750k in incremental earned income.1
- Co-op Solutions: He was the Vice President of Marketing & Brand Strategy where he led the B2B revenue generation and brand strategy.1 He orchestrated a $350k re-brand of the company.1
- Faultless Brands: As Chief Marketing Officer, he enabled a successful sale to Private Equity and headed e-commerce, branding, and advertising.1 He increased profit by 77% via brand consolidation and streamlined marketing.1
- OWS Foods: As Chief Marketing Officer, he established the marketing function and launched the key brand platform to set up for sale to Private Equity.1 He more than doubled brand sales via a digital marketing plan.1
- CommunityAmerica Credit Union: He served as both SVP Marketing and Chief Marketing Officer.1 He built a plan across insights, digital strategy, and marketing automation.1
- American Italian Pasta Company: He was the Vice President of Marketing & Product Innovation and Senior Director of Marketing.1 His team increased sales to $515M and launched first-to-market new products.1
- Quaker Foods & Snacks (PepsiCo): Persaud held positions such as Innovation Marketing Manager and Marketing Manager.1
- Deloitte: He worked as a Business Analyst/Consultant.1
Education::
- Northwestern University - Kellogg School of Management: MBA in Marketing and Management Strategy.1
- Washington University in St. Louis: BSBA, Management and Psychology.1
- UNSW: Study Abroad Scholarship Recipient.1
Honors and Awards::
Highlights
Dec 7 · linkedin
What an intellectually invigorating way to start the day…Pure Pitch Rally Bootcamp. Humbled by the amazing entrepreneurial “pitchers,” organizers and fellow functional experts. Big shout out to Lee Stiegemeier and Karen Fenaroli for their vision and leadership…
