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Rob Rasko

Digital Leader, Helping Partners Engage and Globally Grow Their Businesses

Rob Rasko is the President of The Brand Safety Summit Series, a role he has held since October 2014. He is also the CEO of The 614 Group, a consultancy that focuses on helping digitally-oriented companies grow and navigate the complexities of digital media. Under his leadership, The Brand Safety Summit has become a premier global event series that addresses critical issues surrounding brand and digital safety in advertising.123

Professional Background

  • The Brand Safety Summit: Rasko leads initiatives that gather media, marketing, and technology professionals to discuss best practices and innovations in ensuring brand safety. The summit has attracted major industry players and is recognized for its role in fostering discussions on trust and responsibility in digital advertising.15
  • The 614 Group: Founded in 2012, this organization provides strategic counsel to clients in the digital media ecosystem, with a focus on operational improvements and revenue growth strategies. Rasko has worked with notable clients such as Condé Nast and IBM Watson.23
  • Previous Roles: Rasko has an extensive background in the advertising technology sector, having served as President and COO of CPXi and held various positions within the Interactive Advertising Bureau (IAB) where he contributed to international affairs.23

Education

Rasko earned his Bachelor of Science degree from the State University of New York at Albany, graduating between 1990 and 1994.2

Contributions to Industry

Rob Rasko is recognized for his thought leadership in digital safety, regularly publishing insights on platforms like Marketing Land and being featured in prominent industry publications such as AdAge and Business Insider. His work emphasizes the importance of creating a safe advertising environment to foster consumer trust and brand integrity.34

In summary, Rob Rasko is a prominent figure in the digital advertising landscape, advocating for brand safety through strategic events and consultancy services while leading significant conversations about the future of digital marketing.

Highlights

Brand Safety Summit New York 2024
Brand Safety Summit Announces Its Newest Members and Partners
Brand Safety Summit London 2024
Brand Safety Summit London 2024
Jan 18 · 614group.com
People, Brand Safety, Digital Safety an Outlook for 2024
Elizabeth Neubauer-Donovan - Industry News BSS

Related Questions

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Rob Rasko
Rob Rasko, photo 1
Rob Rasko, photo 2
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Location

Roseland, New Jersey, United States