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Rob Sender

Brand Marketing & Content @ Keurig Dr Pepper

Rob Sender is a seasoned marketing professional currently serving as the Senior Manager of Brand Content at Keurig Dr Pepper Inc., a position he held from December 2020 to December 2021. In this role, he led a team responsible for developing comprehensive consumer-facing communications for various beverage brands, including Dr Pepper, 7UP, and Canada Dry. His efforts contributed to several award-winning campaigns recognized at prestigious events like the Effie Awards and Clio Awards.12

Professional Background

Before his tenure at Keurig Dr Pepper, Sender worked at The Marketing Arm, an Omnicom Group agency, where he progressed through various roles, ultimately becoming Associate Director of Digital Integration. His responsibilities included developing digital marketing strategies and managing multimillion-dollar budgets for major clients like State Farm.2

Education

Rob Sender earned a Master’s of Science in Sports Marketing & Management from Baylor University (2009-2010) and a Bachelor’s of Science in Business Administration from Trinity University (2005-2009) .12

Current Role

As of December 2021, Sender transitioned to the Dallas Cowboys, where he now serves as the Director of Brand & Marketing. In this capacity, he leads a team focused on engaging the next generation of fans through innovative marketing strategies.23

Overall, Rob Sender's career reflects a strong background in brand management and digital marketing within high-profile organizations, showcasing his expertise in creating impactful marketing campaigns.

Highlights

Jul 29 · linkedin

The Brand Innovators community never ceases to amaze. With our great partners at American Airlines hosting at their stunning HQ, it's always refreshing to be in a group where conversations takes you from the latest strategies and innovations to how you manage morning drop off before big meetings. Yet another incredible time making new friends while running into old ones too.

#BISummit Pearl Tam Rachel King Brandon Gutman Jaclyn "Jacs" Wyatt Sarah Stoesser Groves Alexandra Reeves Abhi Vyas Jordan Ste. Marie Tom Scovic Martin Peat Joe Reske

May 28 · linkedin

#JobAlert | Marketing Coordinator! This is a recently redefined junior role that's potentially career-catapulting in nature working on one of the biggest and most beloved brands in sports & entertainment.

Reporting to our newly promoted Senior Manager of Brand Marketing, the Marketing Coordinator position will have a direct hand in building the next generation of Dallas Cowboys fans. While some media experience is ideal, I'm not going to mention a "dream list" of exact needs because that's not important. Skills can be learned. However, what is a MUST for this role is CURIOSITY. Someone who can ask why, seek an answer, and not be afraid to knock on doors to figure things out. This person will get to tinker with the latest media platforms, explore new ways to reach our audience all while managing efficiency. This is not a "do it like it's always been done" kind of role...and honestly who would want that anyway!

We're fortunate to get a lot of applications for these kind of roles and therefore I just simply cannot reply to all the messages about it. For those that I'm more closely synced with, please do email or text me if you have a recommendation.

Related Questions

What are some of the most successful campaigns Rob Sender has led at Keurig Dr Pepper Inc?
How did Rob Sender's role at the Dallas Cowboys differ from his role at Keurig Dr Pepper Inc?
What awards has Rob Sender won for his work in brand marketing?
What is Rob Sender's educational background and how has it influenced his career?
Can you provide examples of Rob Sender's work in digital integration?
Rob Sender
Rob Sender, photo 1
Rob Sender, photo 2
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Location

Dallas, Texas