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Rob Sutherland, CD

Go To Market Executive Leader/Veteran

Rob Sutherland, CD is a multi-faceted executive with extensive experience in the SaaS industry and a background in military service.1 He is currently the Principle at Discovery Growth, a company he founded in September 2021 that provides Go To Market expertise and consulting for SaaS companies ranging from pre-revenue to $100M in annually recurring revenue.1

Professional Experience

Sutherland's career spans various leadership roles in the technology and healthcare sectors:

  • Venture Investor/Past Chief Revenue Officer (CRO) at Raven.ai (September 2021 - Present)1
  • Chief Revenue Officer (CRO) at Dialogue (2020 - September 2021)1
  • Vice President of Sales at Intouch Insight (2017 - 2019)1
  • Vice President, North America (West) at Halogen Software (2014 - January 2017)1

Military Background

Before his corporate career, Sutherland served in the Canadian Armed Forces:

  • Military Intelligence Officer (March 1998 - 2000)1
  • Fleet Navigation Officer in the Royal Canadian Navy (March 1996 - March 1998)1
  • Naval Warfare Officer in the Royal Canadian Navy (August 1989 - March 1996)1

Skills and Expertise

Sutherland is known for his:

  • Strategic business management
  • SaaS expertise
  • Go To Market strategy formulation
  • Sales leadership
  • Customer success management
  • Business development
  • Fluency in English and French1

His diverse experience and leadership skills make him a valuable asset in the SaaS and business growth consulting sectors.

Highlights

Jun 28 · linkedin

Go to Market

The secret Sauce..the Sales & Marketing dilemma

SaaS and tech are suffering….if you want to “right the ship” and get back to Consistent/Predicatable recurring revenue…touch base with us!

https://lnkd.in/eNDJ5j55

May 4 · linkedin

It has been a difficult period for SaaS companies, and Tech in general. Discovery Growth will help ignite your Go to Market ecosystem and build out a GTM plan/framework to execute through a comprehensive and systematic approach to align your GTM silos! (Sales/Marketing/Customer Success/Partnerships)

The end state....consistent and predictable MoM and YoY growth! 🚀

#sales #growth #gotomarketstrategy

Related Questions

What are some key achievements of Rob Sutherland at Discovery Growth?
How did Rob Sutherland's military background influence his career in business?
What specific strategies has Rob Sutherland implemented at Raven.ai?
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What are the main services offered by Discovery Growth under Rob Sutherland's leadership?
Rob Sutherland, CD
Rob Sutherland, CD, photo 1
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Location

Ottawa, Ontario, Canada