Suggestions
Robb Shurr
Co-founder and CEO at Walden Hyde
Robb Shurr is the Co-Founder and CEO of Walden Hyde, a Boulder, Colorado-based strategy and creative agency.12 He has held this position since January 2012.1 Walden Hyde specializes in supporting iconic brands in outdoor, ski, bike, natural food, and hospitality industries.1
Shurr's professional background includes:
- Co-founder of Big Lever Labs (2020-present)1
- Founding Partner of Itsa Lika Beer (2020-present)1
- Founding Partner of Reboot Mindfulness (2016-present)1
- Partner at Lone Tree Heritage Farms (2008-present)1
- Founding Partner at Lark Naturals (2018-2021)1
Prior to Walden Hyde, Shurr was the Founder and President of Kickstand Communications (2008-2012) and held director-level positions at Access Fund, Ojai International, and Gramicci.1
Walden Hyde, under Shurr's leadership, is a Certified B Corporation, known for its focus on sustainability and positive impact.3 The company has earned an overall B Impact score of 100.6, significantly higher than the median score for ordinary businesses.3
Shurr's educational background includes studies in Business Communications at Augustana College in South Dakota and an MA in Communication Studies from the University of South Dakota.
Highlights
Trying to be everything to everyone is the fastest way to be nothing to no one.
This isn’t rocket science, right? So why is it so hard?
I have a theory.
Many of us spend so much time trying to fit in—in our peer groups, in our professional circles, and even in our families. As we strive to fit in, we lose what’s truly unique about us. We dull our ideas, style, and viewpoints in an effort to be part of the group.
The same goes for your brand.
Trying to be everything to everyone is the fastest way to be nothing to no one.
I’ve heard from a lot of folks lately that they feel stuck, both personally and within their businesses.
Admittedly, I felt this a bit earlier in the summer and it freaked me out. But in deciding what to do about it, I realized that my life isn’t boring, I was.
So, I started breaking up my routines both big and small. And what I quickly learned was that the small changes—from switching up what I ate in the morning, to my workout routine, or even where I sat while working—were not only easy to implement, they very quickly changed my attitude.
I challenged myself to do 10 different things a day. Sounds like a lot but remember, these were small changes and most of them were pretty insignificant.
Small changes can have a big impact because they foster a beginner’s mind. You see things with a fresh perspective and appreciation, and for me as a curious person, this brings a lot of energy and joy into my life.
Anyway, Katie Dunn, MBA took over the WH newsletter recently to talk about breaking up the ruts that can lead to habitualization. It’s a good one.
