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Robbie Falls

Chief Product & Marketing Officer | MBA | IoT | eCommerce | Servant Leader | Outdoor Adventure Racer

Robbie Falls is an accomplished product marketing professional with 14+ years of experience specializing in driving success through strategic product development, effective marketing, and strong branding.

Robbie has a passion for understanding the entire customer journey, from awareness to loyalty, particularly in IoT-connected devices, health tech, and D2C eCommerce industries, where he excels in small to mid-size companies/startups.

He is a skilled communicator and collaborator, adept at bridging various departments like product, R&D, marketing, and technology, while maintaining a balance between big picture objectives and detailed specifications.

With a history of leading successful product launches and receiving recognition for innovative inventions, Robbie's focus on engaging directly with customers and gaining deep insights has enabled him to drive effective marketing strategies and optimizations.

His leadership style emphasizes building positive team cultures that align with the brand's mission, leveraging his expertise in product management and marketing to make data-driven and instinctual decisions in dynamic environments.

Robbie holds an MBA, a B.A. in Economics, and has a background in business analysis, project management, and various roles at Lowe's Companies, Inc., including Senior Smart Home Product Manager and Mobile IT Business System Analyst.

Outside of work, Robbie is committed to personal growth and enjoys competing in outdoor adventure races, welcoming discussions on digital marketing, eCommerce, products, and outdoor adventure racing.

Robbie Falls
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Location

Cornelius, North Carolina, United States