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Robbie Falls

Chief Product & Marketing Officer | MBA | IoT | eCommerce | Servant Leader | Outdoor Adventure Racer

Robbie Falls is an accomplished product marketing professional with 14+ years of experience specializing in driving success through strategic product development, effective marketing, and strong branding.

Robbie has a passion for understanding the entire customer journey, from awareness to loyalty, particularly in IoT-connected devices, health tech, and D2C eCommerce industries, where he excels in small to mid-size companies/startups.

He is a skilled communicator and collaborator, adept at bridging various departments like product, R&D, marketing, and technology, while maintaining a balance between big picture objectives and detailed specifications.

With a history of leading successful product launches and receiving recognition for innovative inventions, Robbie's focus on engaging directly with customers and gaining deep insights has enabled him to drive effective marketing strategies and optimizations.

His leadership style emphasizes building positive team cultures that align with the brand's mission, leveraging his expertise in product management and marketing to make data-driven and instinctual decisions in dynamic environments.

Robbie holds an MBA, a B.A. in Economics, and has a background in business analysis, project management, and various roles at Lowe's Companies, Inc., including Senior Smart Home Product Manager and Mobile IT Business System Analyst.

Outside of work, Robbie is committed to personal growth and enjoys competing in outdoor adventure races, welcoming discussions on digital marketing, eCommerce, products, and outdoor adventure racing.

Highlights

Jun 5 · linkedin

🎉 Exciting update! 🚀 I'm now Google Ad certified in AI-Powered Performance Ads, Shopping ads, and Google Ads Search! 🌟

These certifications have deepened my understanding of Google's digital advertising and its impact on product marketing. They're not advanced courses, but they provide essential knowledge to help you excel in your role.

For product managers, understanding Google Ads can be valuable. It helps you think through the keywords needed to reach your target customer, helping you better understand the complete customer journey.

Moreover, these certifications enhance collaboration with advertising agencies and marketing teams, enabling more effective communication. Remember, optimizing ads can lead to improved conversion rates and overall business efficiency.

If you're in product management or product marketing, consider exploring these free certifications. They'll help you speak the language of the industry and enhance collaboration with digital marketing teams. Let's continue growing and learning together! 🌟

Link: https://lnkd.in/gAWzSRZq

#GoogleAdsCertified #DigitalAdvertising #ProductManagement #ProductMarketing #sem #digitalmarketing #collaboration

May 31 · linkedin

We are hiring a senior e-mail marketing manager. Know someone who is passionate about health and wellness who has experience in email marketing? Check it out.

Robbie Falls
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Location

Cornelius, North Carolina, United States