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Robbie Levin
Global Publisher Solutions at TikTok
Robbie Levin serves as the Head of Global Publisher Solutions at TikTok, where he plays a pivotal role in developing strategies to enhance partnerships and optimize monetization for publishers on the platform. His extensive experience in growth strategy and marketing has been instrumental in driving revenue growth for various organizations.
Professional Background
- Experience: Robbie has nearly two decades of experience in growth leadership, having worked with notable companies including Nickelodeon and WWE. At WWE, he significantly improved subscriber retention and acquisition strategies, doubling subscribers for WrestleMania and enhancing eCommerce monetization by 24%.1
- Education: He holds an MBA with an Advanced Business Certificate in Marketing Intelligence from the University of Connecticut School of Business, along with degrees from Central Michigan University and Stony Brook University.1
- Military Service: Robbie is also a veteran of the United States Marine Corps, where he received multiple commendations for his service.1
Skills and Achievements
Robbie is known for his ability to create effective growth strategies that focus on both acquisition and lifecycle marketing. His work has resulted in substantial increases in user engagement and revenue across the platforms he has managed. He has received several awards for his contributions, including the Navy and Marine Corps Commendation Medal and recognition for his innovative marketing strategies.1
Robbie Levin's blend of strategic vision, execution capability, and a strong foundation in both military discipline and corporate growth makes him a key player in TikTok's global publishing efforts.
Highlights
So proud of the entire TikTok team for an amazing week of activations in Las Vegas for the Super Bowl. From a weeklong Media Center activation with Paramount all the up until the TikTok Tailgate before the game, it was incredible to see the different ways in which the National Football League (NFL) ecosystem showed up on TikTok. All in all, what an epic cap to an unforgettable season 🏈 🎉
Major shoutout to all the TikTok folks who made this possible: Indu Damodar Martin C. Harish Sarma Kenny Yansen Kat Marquez Jenna McNaney Brooklyn M. McDaniels Kehinde Ade Cayden K. Adam Burchill William Granberry Helen Lawrence Rosie Taylor Robert Zayas Jarek Carethers Avi B. Chrissy Mahlmeister Ryan Leo Kori Clay Lauren Nichols Mike Rodriguez Sonia M. Isabel Quinteros Annous Pedro Galvão Geraldine Lau Leah Linder (and many more!!)
It's been so much fun working with NASCAR to integrate TikTok into their first-ever Chicago Street Race. Thanks to our awesome partners Amy Anderson, Kaylee Chicoski, and the entire Race Service team for working with us to bring this to the finish line 🏁
This project is the result of a massive cross-functional effort from our team at TikTok! So grateful to work alongside an incredible group on this: Brooklyn M. McDaniels Callie S. Jenna McNaney Adam Burchill Spencer Harvey Elena Saavedra Grace Lam, MBA Erica Eppolito Jarrod Corbett Jessica Wong. And of course, none of this would be possible without Harish Sarma's guidance and support 🙏
Shoutout to Julian Cannon and Digiday for the coverage ✍
