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Robert DeBaker

Board Member, CEO, President

Robert DeBaker is the Chief Operating Officer (COO) at Nakery Beauty, a brand that focuses on beauty products tailored for consumers aged 50 and over. He has a notable background in the beauty industry, having previously served as the CEO of Becca Cosmetics before its closure. DeBaker's experience spans over 30 years, during which he has worked with prestigious brands, including Chanel and L'Oréal, and has been involved in both corporate and entrepreneurial ventures within the sector.13

At Nakery Beauty, DeBaker emphasizes the importance of listening to consumer needs and preferences, which he believes is crucial for building a successful brand. His approach reflects a commitment to understanding the unique challenges faced by older consumers in the beauty market.12

Highlights

Jun 3 · linkedin

A great mentor can change the entire trajectory of your career. Thia was that for me, and I know for James MacPherson, too. I concur with so much of what I've read others saying about her.....her respect for people's lives and families, her sharp insights, her humor, her storytelling. Thia was a leader that we all wanted to emulate. She had this way of always pushing people to excel and be exceptional....high expectations that you could, and that you would. The best moment on the day we signed with ELC on the sale of BECCA (the day this photo was taken) was Thia running down the hall to meet Jim and I, yelling "these are MY guys". Her pride in us meant everything. God bless you, Thia. Thank you.

Related Questions

What was Robert DeBaker's role at Becca before joining Nakery Beauty?
How did Robert DeBaker contribute to the closure of Becca?
What are Robert DeBaker's views on TikTok's impact on the beauty industry?
How has Robert DeBaker's career evolved over the past 30 years in the beauty industry?
What are the key strategies Robert DeBaker is implementing at Nakery Beauty?
Robert DeBaker
Robert DeBaker, photo 1
Robert DeBaker, photo 2
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Experience

COO at Nakery Beauty (April 2023 - Present)
Group President at Luxury Brand Partners, LLC (March 2020 - September 2022), Global President at KORRES (February 2019 - March 2020), President and CEO at BECCA Inc. (April 2011 - October 2018)

Location

Clearwater, Florida, United States