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Robert Derow
Managing Director and Partner at Boston Consulting Group
Robert Derow is the Managing Director and Partner at Boston Consulting Group (BCG) Digital Ventures, a position he has held since January 2019. In this role, he focuses on digital growth and customer experience, leveraging his extensive background in marketing and digital strategy.
Professional Background
Before joining BCG, Derow held several significant positions in the marketing and digital sectors:
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SVP of Marketing at Fox Mobile Group (2009-2013): He oversaw global media strategies across multiple countries and was instrumental in transitioning the team through various ownership changes.
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Co-Founder & Managing Director at Media Refined (2007-2012): He developed and managed digital properties, achieving substantial traffic growth and revenue.
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VP of Digital Marketing & CRM at Viacom (2008-2009): Responsible for audience development and retention strategies for Nickelodeon and other brands.
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Director of Business Development at American Express (2007-2008): Managed audience development for digital properties, securing significant partnerships.
Derow's career also includes roles at Rodale Inc. and FCB Global, where he managed digital media strategies and campaigns.
Education and Skills
Derow's expertise spans brand loyalty, personalization, and data-driven marketing, making him a prominent figure in the digital marketing landscape. His work often involves leveraging big data to enhance marketing strategies and customer experiences.1
Highlights
The Future of Discoverability https://t.co/tj1k11bYo1 via @BCG Optimizing for Search Engines (SEO), Answer/Generative Engines (AEO/GEO), and the Generative Experience (GXO). Understanding how search engines and answer engines are shaping the future of discoverability.
I love a good colab!
Forget about ho-hum matchups like peanut butter and jelly––today’s brand collaborations are far more exciting, surprising and occasionally downright weird.
As digital transformation and the rise of conscious consumerism have created a more interconnected and interdependent global market, collaborations allow brands to pool resources and expertise to stay ahead of fierce competition.
The good news? As long as the sensationalism makes sense to modern audiences, what might seem strange can become a direct avenue to success...
