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Robert DeSena

Senior Partner, Group Director at MediaCom

Robert DeSena is a Senior Partner and Group Director at EssenceMediacom, a media agency.2 He is based in New York and has experience in the advertising and media industry.23

Professional Background

Robert DeSena's educational background includes attending Saint Joseph's University - Erivan K. Haub School of Business.2 His current role at EssenceMediacom involves senior leadership and strategic planning in media and advertising.

Notable Work

DeSena has been involved in significant advertising campaigns. He was part of the team that worked on the "The Great Reddit Caper" campaign for Ally Financial, which was a collaborative effort between Ally, R/GA, MediaCom, and Tier One.1 This campaign set a record for the most Reddit Gold awarded to a single promoted post, demonstrating DeSena's involvement in innovative digital marketing strategies.1

Skills and Expertise

As a Senior Partner and Group Director, Robert DeSena likely possesses expertise in:

  • Media planning and strategy
  • Digital advertising
  • Client management
  • Team leadership

His involvement in campaigns like the Ally Financial Reddit promotion suggests he has a strong understanding of social media platforms and emerging digital marketing trends.1

Related Questions

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What is Robert DeSena's role in the Ally and R/GA collaboration?
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Robert DeSena
Robert DeSena, photo 1
Robert DeSena, photo 2
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Location

New York, New York