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Robert Dietz
Co-founder, CXO at Roev
Robert Dietz is a co-founder and Chief Experience Officer (CXO) at Roev, an Australian company focused on accelerating the transition to a decentralized renewable energy system through sustainable software solutions in the transport and energy sectors.13
Professional Background
Robert Dietz has over 25 years of experience in the technology industry, specializing in UX design, product strategy, and creative direction.2 His career has been marked by several notable positions:
Microsoft:: Dietz led product design teams at Microsoft, where his last role involved spearheading the first major redesign of Bing's search engine across all platforms.1
Atlassian:: Prior to joining Roev, Dietz served as the Vice President of Product Design at Atlassian for over 6 years. In this role, he led design efforts for both cloud and server products.14
Expertise and Approach
Dietz is known for his:
- Customer-centric design philosophy
- Ability to deliver award-winning solutions that drive business results
- Focus on helping fleets accelerate their transition to renewables12
Role at Roev
As the CXO and co-founder of Roev, Dietz is part of a team of "tech geeks, EV enthusiasts, energy savants, and sustainability advocates" working on challenges that can have a meaningful impact on communities and the planet.1 The company's mission aligns with Dietz's expertise in user experience and product design, as Roev aims to create software solutions that facilitate the transition to renewable energy in the transportation sector.3
Highlights
I've been reading a lot lately around working for big companies and how hard it can be to navigate the complexities of getting sh*t done. Here is a strategy I used quite a bit at my time at Microsoft and Atlassian: "pocket approvals." Basic concept is instead of asking and waiting for permission you basically say "I'm going to do X on Y date unless Z happens." Read on to get more detail. I hope the strategy can work for you as well.
This article conveys the importance of decarbonising fleets and the outsized impact it can have. It will take a combination of tougher emission targets, government support and business investments. EV conversions aren't even mentioned as a potential solution to the supply issues. We have to think more broadly.
