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Robert Moran

Partner, Brunswick Group (Head, Brunswick Insight)

Professional Background

Robert P. Moran is a distinguished strategist and author with over 20 years of extensive experience in market research, opinion research, and communications. His career is marked by a commitment to building effective business and trade association strategies in complex environments, especially during turbulent or crisis situations. With a solid foundation in data-driven consulting, Robert has adeptly navigated the realms of marketing, branding, corporate reputation, advertising, executive communications, employee engagement, and public affairs.

His entrepreneurial spirit has led him to build market research firms and market intelligence functions in dynamic, high-impact environments, showcasing his hands-on consulting capabilities, managerial acumen, and impressive business development experience. As a forward-thinking strategist, Robert has consistently focused on developing information-driven consulting products that leverage cutting-edge insights.

Robert’s influence extends globally as he is an internationally recognized speaker on vital topics such as industry futures, strategic foresight tools, and market research. He has addressed diverse audiences, ranging from marketing professionals and advertisers to elected officials, parliamentarians, futurists, and esteemed officers at the National War College. His insights have garnered attention on major news outlets like the BBC and CNN, solidifying his reputation as a thought leader in his field.

Education and Achievements

Robert P. Moran has built a robust educational foundation that has complemented his professional journey. He studied a Certificate in The Oxford Scenarios Programme at the prestigious University of Oxford - Said Business School, where he honed his skills in strategic foresight. Additionally, he pursued a Certificate in Strategic Foresight at the University of Houston, further enhancing his ability to anticipate and navigate market trends.

He holds a BA in Political Science and History from Ohio University, which provided him with a comprehensive understanding of political dynamics and historical context, vital for crafting effective strategies in public opinion research and corporate communication.

As a prolific author, Robert has contributed significantly to various publications including The Futurist, Journal of Advertising Research, ResearchWorld, Pollster.com, PRWeek, MENSA Bulletin, and Quirk's Marketing Research Review. His book, "The Future of Marketing Research," featured in the notable work, Leading Edge Marketing Research: 21st Century Tools and Practice, reflects his insight into modern marketing research methodologies. Moreover, he is an Amazon author, hosting his works for broader audiences.

Robert's expertise has not gone unrecognized; he was honored with a top 10 forecast by The Futurist magazine, reinforcing his status as a leading thinker in the field of strategic foresight.

Notable Roles

Robert has held several impactful positions throughout his career, significantly shaping the practices of renowned organizations. He currently serves as Partner and Head of Brunswick Insight at Brunswick Group, a role that highlights his leadership in strategic consulting. Prior to this, he was the President of the U.S. at StrategyOne, Edelman’s Research Firm, where he played a critical role in guiding research strategies on a national scale. Such prestigious roles at Edelman also included serving as Executive Vice President and Senior Vice President, where Robert led teams to deliver innovative research solutions that drove effective brand communications.

His earlier career milestones include serving as Vice President at Fabrizio, McLaughlin & Associates, and as Senior Project Director at Public Opinion Strategies, highlighting his diverse experience in consulting and research.

Personal Insights and Contribution to Industry

Robert exhibits a strong personality type, reflected in his MBTI designation as ENTJ, a testament to his leadership and strategic thinking capabilities. He is particularly skilled in leading high-performing teams and building and managing research teams across multiple geographies, ensuring that his strategies are as diverse and robust as the markets he serves.

Additionally, Robert specializes in insight-driven strategic consulting, next-gen insights tools, new product development, public opinion research, analytics, corporate reputation, branding, employee engagement research, issues management, crisis management, and public affairs.

He actively shares his insights with the world through his writing, particularly on public opinion for Pollster.com, contributing to broad discussions on market trends and societal perceptions. Through platforms like Twitter (@robertpmoran), he connects with audiences eager to learn about the evolving landscape of marketing and research.

In summary, Robert P. Moran is a formidable force in the fields of market and opinion research, with a career that reflects his passion for strategic foresight and public engagement. His continuous contributions through research, consulting, and speaking engagements mark him as a leader who not only understands the present complexities of society but also actively shapes the future of marketing research and public opinion analysis.

Related Questions

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What key insights has Robert P. Moran shared through his publications and presentations?
Robert Moran
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Location

Washington D.C. Metro Area