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Robert Pearson
CMO @rareview | Brand Builder | Digital Commerce | Investor | Top 100 ICON Marketer Award
Robert Pearson is an award-winning marketing executive known for his mission to connect with consumers on a personal level. With a background in working with companies like Men's Wearhouse, MLB Advanced Media, Etnies, and others, he excels in driving change in the brand universe.
As the Chief Marketing Officer at Rareview, Rob leads a team that has earned a reputation for excellence in creative services such as design, development, marketing, and media. Rareview focuses on helping companies grow, increase revenues, and attract customers through innovative strategies.
Rareview stands out in the agency world for its precision, strategic approach, and uniqueness in brand-building. The company has received numerous industry awards and accolades, solidifying its position as a top player in the digital marketing and design space.
Robert Pearson's professional journey includes roles at companies like Scratch, Pickselverse, Wagly, Men's Wearhouse, Sole Technology, RealPractice, WebVisible, Tickets.com, and Mergermarket. With a Bachelor's degree in Marketing from Loyola Marymount University, he brings a wealth of experience in strategic consulting, direct-to-consumer proficiency, and private equity investments.
Rob's expertise extends to serving as an investor, advisor, and leader, making him a sought-after individual in driving brand transformations and creating value. His leadership style is guided by transparency, honesty, and a commitment to delivering real results.
Highlights
"The more you know, the less you need" 💯
Per Stacked Marketer: — CTV ads yield a 36% stronger unaided brand recall. — 95% of viewers prefer cart adds over immediate purchases. — Cost per thousand impressions is 10–15% above industry standards.
CTV's ability to generate 36% stronger unaided brand recall is a game-changer in today's competitive landscape. But the key to turning that awareness into conversions lies in understanding consumer behavior.
The preference for cart reminders over immediate purchases (95%) highlights the importance of a gentle nudge rather than a hard sell. This is where a well-crafted cart abandonment series with timely SMS reminders comes into play.
While CTV's CPM might be slightly higher, its impact on brand building combined with a strategic retargeting approach can significantly boost ROI.
If you have all the right pieces in place, the value is big, especially in today's digital landscape.
#CTV #agency #ecommerce
