Suggestions
Robert W. Cross
CEO @ Cross Consulting l Principal @ Outfit l Advisor To Cleantech CEOs l Revenue Strategist
Robert W. Cross is the CEO of Cross Consulting and a Principal at Outfit, a marketing agency focused on the cleantech industry.2 He founded Cross Consulting in 2015 to help cleantech and renewable energy CEOs fix their business models and scale their operations.2 Prior to this, Cross had a diverse career in banking and sustainability:
- He worked at Umpqua Bank from 2009 to 2014, first as a Strategic Business Consultant for Clean Energy and later as a Store Manager.2
- Cross was involved in developing GreenStreet Lending, an initiative providing finance options for sustainable projects.2
- He also worked as a Special Projects Lead and Clean Energy Consultant at Conservation Services Group (now CLEAResult) from 2008 to 2009.2
In 2023, Cross joined forces with Mark to create Outfit, aiming to bring world-class marketing to the cleantech industry.1 His passion for cleantech and renewable energy is rooted in his understanding of their importance for the future of cities, innovation in sustainability, and as pillars of today's economy.2
Cross is known for his expertise in helping businesses improve their value propositions, fix financial issues, and scale operations in the cleantech sector.2 He is based in Bend, Oregon, and continues to work as an advisor to cleantech CEOs and as a revenue strategist.23
Highlights
Episode 03 of Dispatches from the Energy Transition focused on The Impact of Field Intelligence.
Lucas and I were joined by David Penalva, Co-Founder & CEO of HelioVolta and Luke Nichols Director of Project Management of Onyx Renewables.
I felt this comment from Luke summed up our episode well -
"The safety and reliability aspect cannot be decoupled from the performance data."
You can access the full episode of Dispatches in the comments below. 👇
#renewableenergy #energystoragesystems #evmobility #consulting #agencylife
Pilot Butte.
Beautiful vista. ☺️
Just a mile up, a mile down.
Nature is all around us.
For me, preserving its beauty is the motivating factor in my work. 💪
Earth is a remarkable planet and our only home.
#renewableenergy #energystoragesystems #evmobility #consulting #agencylife
