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Robert Weisbord

President of Local News & Marketing Services at Sinclair Broadcast Group

Robert Weisbord is a seasoned professional with extensive experience in the media industry.

Currently serving as the President of the Local News & Marketing Services division at Sinclair Broadcast Group, he plays a key role in overseeing the revenue and operations of over 190 television stations and multicast networks across the U.S.

His responsibilities include sales, programming, promotions, and the management of digital products like STIRR and NewsOn.

With a strong background in sales and revenue growth, Robert has served in various leadership roles at Sinclair, including Chief Revenue Officer and Chief Operating Officer of the Digital Group.

His expertise extends to web, mobile app, and social media platforms, revenue generation, and strategic partnerships within the media landscape.

Prior to his current position, Robert held roles such as Vice President of New Media and Director of Digital Interactive Marketing at Sinclair.

With a career spanning over two decades, Robert Weisbord's journey began in the radio industry in 1985 and has seen him take on diverse management positions within Sinclair Broadcast Group.

He holds a Masters in Business Administration from the University of Tampa, reflecting his commitment to continuous learning and professional growth.

Highlights

May 12 · linkedin

Sinclair's Compulse Launches OTT Ad Management Platform - Compulse Performance TV allows agencies to buy, manage, optimize, and measure OTT campaigns across all devices

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Location

Las Vegas, Nevada, United States