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Robert Zito

Founder of Zito Partners

Robert Zito is the Founder of Zito Partners and the Managing Partner at IPZ.1 He has over 35 years of experience in brand communications, advertising, and public relations, working with companies in the sports, financial, pharmaceutical, and entertainment industries.123

Zito's career highlights:

  • Zito Partners Zito founded Zito Partners, a corporate brand consulting firm, in 2010.14 The firm offers services such as public relations, crisis communications, brand development, and marketing communications.1 Deborah Kostroun, Christina Scolaro, David Allan, Erika Santoro, and Georgeanna Walker are also part of the Zito Partners team.3
  • IPZ Zito has been the Managing Partner at IPZ since December 2016. IPZ is a leader in international sports management.1
  • Bristol-Myers Squibb Zito was the Senior Vice President & Chief Communications Officer at Bristol-Myers Squibb from 2004 to 2010. He led the "Together we can prevail" brand campaign and managed communications during a deferred prosecution agreement and the sale of consumer products businesses.12
  • New York Stock Exchange (NYSE) As Executive Vice President at the NYSE from 1994 to 2004, Zito is credited with building the NYSE's brand by bringing television to the trading floor and creating the opening and closing bell events.12 He also led communications efforts after the 9/11 attacks.3 He started the NYSE Fallen Heroes Fund in 1998.24
  • Sony Corporation of America From 1990 to 1994, Zito was the Vice President of corporate communications at Sony, where he helped rebrand the company after its acquisition of CBS Records and Columbia Pictures.12

Zito is a graduate of Fairfield University and also attended Harvard's Advanced Management Program.12 He received the Ellis Island Medal of Honor in 1998 and is a guest lecturer at Rutgers University.2

Related Questions

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Robert Zito
Robert Zito, photo 1
Robert Zito, photo 2
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Location

Lebanon, New Jersey, United States