Sign In

Roberta Coelho

CEO at MIBR

Roberta Coelho is the CEO of MIBR (Made in Brazil), a prominent Brazilian professional esports organization.12 She assumed this role on September 29, 2021, becoming MIBR's first-ever full-time CEO.5

Professional Background

Prior to joining MIBR, Roberta had significant experience in the gaming and entertainment industry:

  • She was the co-creator and CEO of Game XP, described as the world's first gamepark that combined games, music, and entertainment.6
  • Roberta also co-founded and served as a director at www.pequenospormenos.com.br.8

Role at MIBR

As CEO, Roberta Coelho's focus areas include:

  • High performance and fan experience enhancement1
  • Opening up more opportunities for women in esports4
  • Driving MIBR's "new age" strategy, which began in early 20223

Leadership Impact

Under Roberta's leadership, MIBR has been working towards:

  • Becoming more independent within the Immortals Gaming Club (IGC) structure7
  • Strengthening local leadership in the Brazilian esports scene7
  • Expanding MIBR's presence in various esports titles, including a female VALORANT roster called MIBR GC1

Roberta Coelho's appointment as CEO marks a significant milestone in MIBR's history, signaling the organization's commitment to growth and innovation in the esports industry.

Highlights

Jan 13 · esportsinsider.com
MIBR's CEO Roberta Coelho reflects on 2022 and future plans
May 18 · igamingbrazil.com
MIBR CEO Roberta Coelho wants to make room for women in eSports
MIBR's new CEO on being more independent, local leadership
Sep 30 · gamesbras.com
Roberta Coelho takes over as MIBR's CEO, focus on high ...
Sep 29 · dexerto.com
MIBR name Roberta Coelho as first-ever CEO amid IGC restructuring

Related Questions

What are Roberta Coelho's main goals for MIBR?
How did Roberta Coelho transition from Game XP to MIBR?
What initiatives has Roberta Coelho implemented for women in esports at MIBR?
What was the impact of Roberta Coelho's appointment as CEO on MIBR's performance?
How has Roberta Coelho's leadership style influenced MIBR's culture?
Roberta Coelho
Roberta Coelho, photo 1
Roberta Coelho, photo 2
Add to my network

Experience

CEO at MIBR (September 2021 - Present)
Co-Founder & Director at Pequenos por Menos (May 2011 - Present), CEO at Game XP & Head of Business Development at Rock in Rio (January 2018 - September 2021), Head Of Business Development at Rock in Rio (December 2016 - September 2021), CEO at Greenpeople (July 2016 - October 2016), CFO at Rock in Rio (July 2012 - June 2016), CFO and International Logistics Director at Pacorini Group - Brazil (August 2008 - August 2011), CFO - Brazil at Pacorini Group - Brazil (January 2006 - July 2008), Financial Manager at Pacorini Group - Brazil (March 2003 - December 2005)

Education

Pontifícia Universidade Católica do Rio de Janeiro, Economia, Economics (1995 - 1998); Ibmec Business School, Pós graduação em Direito, Business Law (2000 - 2001)

Location

Rio de Janeiro, Rio de Janeiro, Brazil