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Roberta Florenzano

Head de Marketing, Planejamento Estratégico, Análise de dados, Projetos e Geração de Demanda.

Roberta Florenzano is a professional with a strong drive for innovation, digitalization, and strategic planning.

With a background in advertising and a post-graduate degree in corporate marketing, she has over 15 years of experience in the marketing field.

Roberta specializes in strategic planning, data analysis, and demand generation, actively engaging in projects related to segmentation, content production, and marketing automation with a holistic, technological, and creative approach.

She leads projects involving sponsored links and performance on social media, conducting in-depth analysis while monitoring KPIs and ROI.

Roberta is skilled in managing multidisciplinary teams, emphasizing emotional intelligence in fostering people's development through respect, dialogue, and purpose-driven actions.

She has a keen interest in Data Science applied to business analysis and is continuously enhancing her technological knowledge.

Roberta is experienced in creating websites, e-commerce platforms, SEO strategies, and automated customer service flows to enhance user experience and drive demand.

Her educational background includes a post-graduate degree in MBA Corporate Marketing and a bachelor's degree in Social Communication.

She is currently pursuing a Master of Business Administration with a focus on Data Processing and Technology at Instituto Infnet.

Roberta's professional journey includes roles such as Marketing Manager at Instituto Infnet, where she oversees marketing and enrollment activities, reflecting her expertise in marketing management.

She previously held marketing positions at MICROWARE TECNOLOGIA DE INFORMAÇÃO and Tecnair Engenharia, gaining diverse experience in marketing analysis and planning.

During her time as a Marketing intern at Lafarge, she honed her skills and passion for the marketing domain.

Roberta Florenzano
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Location

Niterói, Rio de Janeiro, Brazil