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Roberta Osandabaraz

Business Intelligence - Digital Analytics - Web Analytics - Marketing Digital

Roberta Osandabaraz is a skilled professional with over eight years of experience in Business Intelligence, holding a Google Analytics Certification. Her expertise lies in creating reports analyzing digital marketing results, particularly focusing on media performance, lead generation campaigns, e-commerce, proprietary channels, and social media.

She actively engages in tasks such as tracking plan development, dashboard creation and maintenance using Google Data Studio, implementing media tags and pixels via Google Tag Manager, and establishing naming conventions standards.

Roberta has provided services to numerous clients including Panvel, Lojas Renner, O Boticário, Vale, Gerdau, Toyota, and many more. Her toolset includes Google Analytics, Google Data Studio, Google Tag Manager, Supermetrics, Excel, and various social media analytics platforms.

She pursued her education in Técnico Integrado em Eletrônica at Instituto Federal de Educação, Ciência e Tecnologia Sul-Rio-Grandense, and in Publicidade e Propaganda, Comunicação Social at Universidade Católica de Pelotas.

Throughout her career, Roberta Osandabaraz held positions such as Supervisora de Business Intelligence at WMcCann, Data Intelligence Coordinator at Global AD, Senior Business Intelligence at Lume - Growth Partner, and various roles in renowned organizations like Paim Comunicação, Grupo Studio, and W3haus.

Roberta Osandabaraz
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Location

Greater Porto Alegre