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Roberta Pinna
Consulente - Social Media Strategist e Advertising Specialist
Professional Background
Roberta Pinna is a prominent freelance Social Media Strategist with a specialization in Facebook Marketing, Facebook ADS, and Instagram. With over six years of hands-on experience, she has dedicated her career to collaborating with leading communication agencies and web agencies across Italy. Roberta's expert skills allow her to assist businesses in effectively harnessing social media platforms through a comprehensive approach that includes editorial strategy development, content creation, and targeted advertising campaigns. Her deep-rooted passion for digital communication has led her to explore the intricacies of consumer behavior, particularly how customers engage with products and services online. This enthusiasm fuels her commitment to fostering online relationships that resonate with audiences.
Education and Achievements
Roberta has also made substantial contributions to the field of social media education by serving as an instructor for various courses and Masters programs in Social Media Marketing and Digital Strategy for both businesses and aspiring professionals. Her efforts in shaping the next generation of digital marketing experts reflect her dedication to the industry.
In addition to her teaching roles, Roberta has made significant strides in her professional journey, including her participation as a speaker and organizer of the Mashable Social Media Day in Italy. In 2015, she participated as a speaker, sharing her insights and expertise with fellow professionals, and she took on the role of organizer in 2016, showcasing her leadership and community-building talents. Roberta's involvement in the Italian startup ecosystem is equally noteworthy; she played a pivotal role in organizing three editions of Startup Weekend Verona, fostering entrepreneurial initiatives and innovation in the region. Additionally, as a mentor for Lean Startup Machines workshops held in Milan, she has guided aspiring entrepreneurs in refining their business strategies.
Publications
Roberta's expertise in the social media landscape has led to significant publications. She authored Chapter 6, "Instagram per le aziende," in the book Facebook Marketing PRO (Carriero-Taglienti, Hoepli 2018). Her insightful contribution to the book provides valuable guidance for businesses looking to build their presence on Instagram. Furthermore, she was featured in Gaetano Romeo's book, Trova Lavoro con il Web (Flaccovio Editore, 2017), specifically on page 179, where she discussed her journey of finding a fulfilling career in the digital realm. These publications are a testament to her depth of knowledge and her commitment to sharing it with others.
Roberta continues to be an active participant in numerous online communication projects and contributes to various blogs, ensuring her stay at the forefront of evolving social media strategies and trends. She actively pursues ongoing professional development, reflecting her belief in the importance of continuous learning in an ever-changing digital landscape.
