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Roberto Amaro

Sales Acceleration Latin America - Digital Hunter - Growth Hacker - Digital Transformation @ Digital Sales at IBM

Professional Background

Roberto Amaro is a highly accomplished professional with an impressive 19 years of experience in IT and Sales Management. His career is characterized by an exceptional ability to integrate advanced technology with effective sales strategies to drive significant business growth. Currently, he is an integral part of the IBM Digital Influencer Program, collaborating with leading marketing agency Ogilvy to enhance digital engagement and communication strategies. His active participation in this program underscores his commitment to being at the forefront of digital innovation in the sales realm.

In addition to his role in the Digital Influencer Program, Roberto is pursuing further education in the field of data science. He is currently enrolled in the "Data Scientist Training" program at the Data Science Academy, showcasing his dedication to continuous learning and adapting to new technologies that impact the sales landscape.

Roberto has taken on the role of a mentor for IBM Managers and Executives, where he passionately propagates the use of essential tools and communication channels that are crucial for engaging customers and prospects effectively. His mentorship not only fosters growth within his organization but also elevates the entire sales team's skill set, enabling them to achieve better results through improved communication and client interaction.

One of Roberto's significant achievements includes the successful implementation of the Cold Call 2.0 methodology in Digital Sales, which has yielded a proven return on investment (ROI). As an internal evangelist for the Aaron Ross methodology, he has driven innovation in sales processes that help his team navigate complex market landscapes effectively.

Moreover, Roberto is certified in Professional Digital Selling by the prestigious Digital Marketing Institute based in Dublin. This certification reflects his advanced knowledge of digital sales techniques and allows him to leverage modern techniques to enhance client engagement.

As a thought leader in the industry, he hosts the “Fritou” Podcast, a platform that explores various aspects of technology and sales, shares insights, and engages with a larger audience passionate about these subjects. His contribution to technology-related blogs further cements his position as a knowledgeable source in the field, where he continuously shares useful information and best practices with peers and aspiring professionals alike.

Roberto's dedication and performance have earned him accolades within IBM's corporate structure, including the prestigious IBM Digital Sales Transformation Hero Award, which he has won twice. This recognition highlights his innovative approach and the tangible results of the projects he has implemented that drive sales transformation.

His experience also encompasses consultative sales methodologies, with a strong foundation in SPIN Selling techniques that allow him to identify and address client needs effectively while fostering meaningful relationships.

Education and Achievements

Roberto began his academic journey by studying Computer Science at Universidade Santa Cecília, where he laid the groundwork for his technical expertise. This educational background, combined with extensive professional experience, uniquely positions him to understand the intricacies of technology and its applications in sales and customer engagement.

His continuous pursuit of knowledge through studies at the Data Science Academy further complements his skill set. This endeavor ensures that he remains updated on the latest trends and methodologies in the field, aiding him in providing sound advice and strategic direction in his roles.

Notable Achievements

  1. Twice Awarded IBM Digital Sales Transformation Hero Awards – Recognized for implementing innovative sales strategies and achieving remarkable results that have transformed the sales landscape at IBM.
  2. Implementation of Cold Call 2.0 Methodology – Transitioned Digital Sales to a more effective sales approach with proven ROI.
  3. Certified in Professional Digital Selling – Obtained certification from the Digital Marketing Institute, affirming his expertise in contemporary digital sales practices.
  4. Mentorship Role – Actively mentoring IBM Managers and Executives, demonstrating his leadership capabilities and commitment to sharing knowledge.
  5. Podcast Host – Engaging audiences through the “Fritou” Podcast and discussing various trends in technology and sales.
  6. Contributions to Technology Blogs – Regularly writing informative articles that share insights with fellow professionals and inform a broader audience.

Related Questions

How did Roberto Amaro develop his skills in IT and sales management over the past 19 years?
What motivated Roberto Amaro to pursue the Data Scientist Training at the Data Science Academy?
Can Roberto Amaro elaborate on his experience and insights while mentoring IBM Managers and Executives?
What impact has the Cold Call 2.0 methodology had on Digital Sales at IBM under Roberto Amaro's initiative?
How does Roberto Amaro integrate the principles of SPIN Selling in his consultative sales approach?
What topics does Roberto cover in his 'Fritou' Podcast, and how do they relate to his professional expertise?
Could Roberto Amaro share examples of the innovations that led him to win the IBM Digital Sales Transformation Hero Award?
How does Roberto Amaro's background in Computer Science influence his approach to sales and technology?
Roberto Amaro
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Location

São Paulo, São Paulo, Brazil