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Robin Foster Bectel
Senior Vice President Public Relations at REQ
Robin Bectel, SVP of Public Relations at REQ
Robin Bectel is the Senior Vice President of Public Relations at REQ, a digital marketing and communications agency based in Washington, D.C. 123
Bectel has over 20 years of experience in technology marketing and PR. Prior to joining REQ, she held the following positions:
- Vice President of Public Relations at SpeakerBox Communications (now part of REQ) from 2017 to 2019 14
- Marketing Communications Consultant working independently with clients in public companies, multinationals, and startups from 2016 to 2017 1
- Senior Vice President at Allison+Partners from 2014 to 2016 1
- Vice President at New Venture Communications (now part of Allison+Partners) from 2007 to 2014 1
- Director of Communications at the North American Insulation Manufacturers Association (NAIMA) from 2002 to 2007 1
Bectel has a BA in Speech Communications from West Chester University of Pennsylvania and an MA in Communications Management from the University of Southern California .1
At REQ, Bectel leads a team of public relations professionals who work with tech companies to craft compelling narratives and secure media coverage. Her team's efforts have helped clients gain industry recognition through thought leadership, content marketing, media stories, speaking opportunities, and awards .12
Highlights
For those of you in the tech space, you know that software testing is sometimes looked at as a check box item, rather than a strategic element of ensuring quality software on an ongoing basis. But, when it comes to the public sector and the mobile apps it develops to deliver services and share information with citizens, the quality of those mobile apps is critical.
In the commercial sector, unhappy customers can simply choose a different provider, but that isn't possible when we're talking about government services like Medicare, taxes, food stamps, grants and more. Our client, Tricentis, just released a really interesting survey on the state of mobile app quality, and Benjamin Baldi summarized the U.S. public sector findings in this article on Homeland Security Today Magazine.
This is a sad day for the free press. I hope they find another way to stay afloat, because we need them scrutinizing government actions and societal foibles.
