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Robin Choy

CEO @ HireSweet and Host @ The Modern Recruiter Podcast

Robin Choy is the Co-founder and CEO of HireSweet, a company he established in 2016 in Paris alongside co-founders Ismael and Paul. Originally from France, Robin has played a pivotal role in the evolution of HireSweet, which initially focused on assessing software engineers but later shifted its mission to address the broader challenge of talent sourcing. This strategic pivot led to the development of two main products: the Talent Marketplace, an automated hiring agency, and HireSweet CRM, which enhances candidate engagement through automation.13

In 2019, Robin and his team expanded HireSweet's operations to the United States, and in 2020, the company was accepted into Y Combinator, a prestigious startup accelerator. Under his leadership, HireSweet has grown significantly, serving over 1,200 clients and employing around 40 people.135 Robin emphasizes a global-first mindset in business, advocating for early international expansion and adaptability in a competitive hiring landscape.1

In addition to his role at HireSweet, Robin hosts "The Modern Recruiter," a podcast aimed at sharing insights and advice for recruiters, further establishing his presence in the recruiting industry.24

Highlights

Aug 10 · linkedin

A few years ago we ran a study on 275 cold email templates* send by recruiters to tech candidates. Here are a few interesting things we uncovered:

  • The positive reply rate of a recruiting message directly correlates to the number of occurrences of the words "You" or "Your" in the message (up to a certain point).

  • The best predictor for the reply rate? Whether the email ended with a question (higher reply rate) or not (lower reply rate).

  • Subject lines with the company name in subject ("Head of Product @ OpenAI) had 13% more replies than without the company name

  • Subject lines with the recipient's first name in the subject had 25% FEWER replies!

  • A few relevant "skills" keywords (like programming languages) had a higher reply rate than none at all, but too many keywords had a lower reply rate

💾 Save this post for your next outreach session, and share it with your team!

PS: The messages were cold outreach - mostly to engineers. We only picked the 275 templates that had a significant amount of replies - at least 10 replies before follow up. Most templates had a bit of personalization (either through {{firstName}} type of merge tags, or placeholders)

#recruiters #recruitement #talentacquisition

Aug 9 · linkedin

Looking for podcasts recommendations, long-form (ideally 1h+) and informative. Could be on business/investing (I typically loved Acquired and Game Craft), but doesn't have to (as long as I learn stuff, and it's captivating).

Any other good recommendations? 👇

Related Questions

What inspired Robin Choy to start HireSweet in Paris?
How did Robin Choy's experience at Y Combinator impact HireSweet?
What are the main challenges Robin Choy has faced while expanding HireSweet to the U.S?
How does HireSweet's Talent Marketplace differ from traditional recruitment agencies?
What advice does Robin Choy give to recruiters in his podcast?
Robin Choy
Robin Choy, photo 1
Robin Choy, photo 2
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Experience

Co-founder & CEO at HireSweet (2016 - Present)
Host at The Modern Recruiter Podcast (2020 - Present), Founder & CEO at Jougger (2014 - 2016)

Education

Master 2 (M2) in Entrepreneurship from HEC Paris (2011 - 2016), Classe preparatoire ECS at Lycee Pierre de Fermat (2009 - 2011), W20 at Y Combinator (2020)

Location

New York City Metropolitan Area