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Robin Fitch

Sr. Manager RGM Trade Capabilities Insights at The Coca-Cola Company

Robin Fitch is a Senior Manager of Category Insights at The Coca-Cola Company, currently based in the Atlanta Metropolitan Area. With a strong background in shopper insights and category management, Fitch has accumulated extensive experience in the consumer products sector, particularly within the Beverage, Health & Beauty, and Home Care categories.

Professional Background

Fitch has held several key positions at The Coca-Cola Company since joining in 2015. His current role, which he has occupied since July 2022, involves building solution-based recommendations using promotion optimization tools and advanced data analysis. He also prepares post-promotion analyses for key trade events, contributing to commercial strategy and investment decisions.

Prior to this, Fitch served as the Senior Manager for Brand & Category Insights and has been involved in various capacities focusing on category dynamics, consumer qualitative research, and the commercialization of national retail strategies across different product portfolios, including tea and coffee.12

Education

Fitch holds a Bachelor of Applied Science in Finance from Binghamton University and an MBA in Accounting from Georgia State University.1

Skills and Expertise

His expertise includes quantitative and qualitative research, custom analytics, and retail interface, with a proven ability to develop and implement strategic solutions that drive business growth. He is recognized for his strong communication and collaboration skills, which facilitate effective partnerships across various teams within the organization.1

Highlights

Center of the storm - Supermarket News

Related Questions

What are some key projects Robin Fitch has led at The Coca-Cola Company?
How has Robin Fitch's experience at Colgate-Palmolive influenced their work at Coca-Cola?
What specific tools and technologies does Robin Fitch use for promotion optimization?
How does Robin Fitch's role as Sr.Manager, RGM Trade Capabilities Insights differ from their previous roles?
What are some notable achievements of Robin Fitch in the beverage industry?
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Experience

Sr. Manager RGM Trade Capabilities Insights at The Coca-Cola Company (July 2022 - Present)
Sr. Manager, Brand & Category Insights at The Coca-Cola Company (March 2021 - June 2022)

Education

Master of Business Administration (MBA) in Accounting from Georgia State University; Bachelor of Applied Science (B.A.Sc.) in Finance from Binghamton University

Location

Greater Atlanta Area