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Robin Gilbert-Jones

Researcher specializing in sustainability, consumer trends, and stakeholder engagement focusing on the travel industry

Robin Gilbert-Jones is a Research Analyst at Skift Research, where he focuses on sustainability and consumer trends within the travel industry. He began this role in February 2024 and has a strong background in stakeholder engagement and research, particularly in sustainable tourism practices. Gilbert-Jones co-founded the Vukani Impact Collective in 2020, where he served as Chief Innovation Officer and Head of Research and Analytics until March 2024. His work there included developing the ESG Tracker, a tool designed to help companies assess their environmental, social, and governance performance.1

With over 14 years of experience, Gilbert-Jones has worked as a research consultant and writer, specializing in corporate social responsibility (CSR), brand sustainability, and tourism strategy. His expertise extends to both qualitative and quantitative research methodologies, particularly in the context of developing countries.12 He holds an MA in Global and Comparative Politics from Queen Mary University of London and a BA in History and Politics from the University of Exeter.1

In his current role at Skift Research, Gilbert-Jones has contributed to reports addressing emerging concepts in tourism, such as regenerative tourism, which seeks to enhance the positive impacts of tourism on communities and environments rather than merely reducing negative effects.23

Highlights

Aug 30 · linkedin

In case you missed it, check out an awesome (if I do say so myself) collaborative Linkedin Live on our State of Travel report. This presentation gives you some highlights from the 350+ insights as well as a really engaging Q&A: https://lnkd.in/d28FghFc

And remember, if you want the full report its is available FOR FREE at https://lnkd.in/dJWYu_m6

Jul 25 · linkedin

If you missed it, do check our our Linkedin Live on regenerative tourism where we discuss the concept and build on some of the insights from our report, "Regenerative Tourism: Fact from Fiction"

This was a lot of fun, thanks to my colleague Jesse Chase-Lubitz for lending her voice to the discussion and helping to field questions from listeners around the world.

Related Questions

What are some key findings from Robin Gilbert-Jones' research on regenerative tourism?
How did Robin Gilbert-Jones contribute to the development of the ESG Tracker at Vukani Impact Collective?
What specific consumer trends has Robin Gilbert-Jones researched in the travel industry?
Can you provide examples of stakeholder engagement strategies Robin Gilbert-Jones has advised on?
What is Robin Gilbert-Jones' role at Skift Research, and what projects is he currently working on?
Robin Gilbert-Jones
Robin Gilbert-Jones, photo 1
Robin Gilbert-Jones, photo 2
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Experience

Research Analyst at Skift Research (Feb 2024 - Present)
Chief Innovation Officer, Head of Research and Analytics at Vukani Impact Collective (Jun 2022 - Mar 2024), Stakeholder Engagement, Research and Communications Consultant (Self-employed) (Apr 2013 - P at New Local Government Network (Sep 2007 - Oct 2007)

Education

MA, Global and Comparative Politics at Queen Mary, U. of London (2008 - 2009), BA History and Politics, 2.1 at University of Exeter (2003 - 2006)

Location

City of Cape Town, Western Cape, South Africa