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Robin Hackney

Senior technology marketing executive

Robin Hackney is a seasoned marketing professional currently serving as the Fractional Chief Marketing Officer (CMO) at Hackney Consulting. Based in Atlanta, Georgia, she has established a reputation for being detail-oriented and results-focused in her marketing endeavors.

Professional Background

  • Previous Role: Hackney previously led the marketing team at Greenway, where she navigated various challenges and successes in the healthcare sector.1
  • Current Focus: In her role at Hackney Consulting, she leverages her extensive experience to provide strategic marketing guidance to businesses, particularly in the healthcare industry.

Expertise and Interests

Hackney is known for her commitment to innovation in healthcare marketing and is actively involved in discussions around improving patient-provider communication. She has expressed interest in initiatives aimed at reducing plastic pollution and enhancing consumerism within healthcare.24

Online Presence

  • LinkedIn: Her LinkedIn profile showcases her professional journey and insights into current trends in marketing and healthcare.1
  • Twitter: On X (formerly Twitter), she shares updates related to her work at WELL Health, focusing on reducing friction in communication processes between patients and providers.3

Overall, Robin Hackney combines her extensive experience with a passion for transformative marketing strategies, particularly within the healthcare landscape.

Highlights

Aug 28 · linkedin

My key takeaways from today’s panel on AI, ChatGPT & ML at eSolutions Xchange moderated by Vaishali Dubey from Florida Blue.

Less than 5% of healthcare organizations are using AI tools (according to a 2022 The Johns Hopkins University study) despite a McKinsey & Company and Harvard University study predicting that AI use could save the U.S. $200-360 billion in healthcare specifically.

Think of AI as having two spheres in healthcare - operational (drive efficiency) and clinical (as an assistant, not to make decisions) Kendra Obrist

Build AI inside company walls to manage bias, ensure strong algorithms, keep it safe & secure, and ensure transparency and accountability Svetlana Bender Ph.D. (Lana)

Instead of training a model with member/patient information use Advanced Retrieval Augmented Implementation Himanshu Mehta

How to evaluate AI project pipeline? Does it meet company goals, technical assessment, cost and scalability / broad applicability (Lana)

If you don’t have complete data, AI won’t give you the right answers (Himanshu)

What is critical to drive adoption of responsible AI?provide technical resources, education, tracking AI activity and adherence to policies, poll users on what is useful … (Lana, Himanshu) (side note - check out AI Guardian for free info in this area plus a platform to manage your AI use)

Get creative about how to use AI. Don’t think of it as a tool for a specific use case, think of it like electricity. (Lana)

Leaders must lead the way - talk about their learning process - to drive adoption (Himanshu)

Final thoughts

  • Get over the fear. (Kendra)
  • Be curious and ready to learn. There will be failures. Just learn from them. (Himanshu)
  • Just try it (Lana)

Coalition for Health AI (CHAI)

Aug 27 · linkedin

My key takeaways from today’s panel on AI, ChatGPT & ML at eSolutions Xchange moderated by Vaishali Dubey from Florida Blue.

Less than 5% of healthcare organizations are using AI tools (according to a 2022 The Johns Hopkins University study) despite a McKinsey & Company and Harvard University study predicting that AI use could save the U.S. $200-360 billion in healthcare specifically.

Think of AI as having two spheres in healthcare - operational (drive efficiency) and clinical (as an assistant, not to make decisions) Kendra Obrist

Build AI inside company walls to manage bias, ensure strong algorithms, keep it safe & secure, and ensure transparency and accountability Svetlana Bender Ph.D. (Lana)

Instead of training a model with member/patient information use Advanced Retrieval Augmented Implementation Himanshu Mehta

How to evaluate AI project pipeline? Does it meet company goals, technical assessment, cost and scalability / broad applicability (Lana)

If you don’t have complete data, AI won’t give you the right answers (Himanshu)

What is critical to drive adoption of responsible AI?provide technical resources, education, tracking AI activity and adherence to policies, poll users on what is useful … (Lana, Himanshu) (side note - check out AI Guardian for free info in this area plus a platform to manage your AI use)

Get creative about how to use AI. Don’t think of it as a tool for a specific use case, think of it like electricity. (Lana)

Leaders must lead the way - talk about their learning process - to drive adoption (Himanshu)

Final thoughts

  • Get over the fear. (Kendra)
  • Be curious and ready to learn. There will be failures. Just learn from them. (Himanshu)
  • Just try it (Lana)

Coalition for Health AI (CHAI)

Related Questions

What are some of Robin Hackney's most notable achievements as a CMO?
How has Robin Hackney contributed to innovation in healthcare marketing?
What strategies has Robin Hackney implemented to reduce plastic pollution?
Can you provide examples of Robin Hackney's work at WELL Health?
What are Robin Hackney's thoughts on the future of marketing in emerging markets?
Robin Hackney
Robin Hackney, photo 1
Robin Hackney, photo 2
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Location

Atlanta, Georgia, United States