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Robin Lickliter
Chief Experience Officer at Sparks
Robin Lickliter is the Chief Experience Officer (CXO) at Sparks, a prominent event marketing company. With over 20 years of experience in the events industry, Lickliter has held various roles within Sparks since joining in 2001, including Vice President of Events and Executive Producer. In her current role, she oversees the overall experience of the company, managing a team of approximately 275 people across strategy, sponsorship, event production, and execution.13
Lickliter began her career as an event manager for United Digital Artists in New York City before transitioning to advertising and then to a producer and studio manager role at Philadelphia Style Magazine. She has a Bachelor of Arts in Communication and Journalism from West Chester University of Pennsylvania and participated in the Semester at Sea program, which allowed her to visit 13 countries.123
Known for her creative vision and attention to detail, Lickliter is highly regarded in the events industry. She has been recognized for her contributions to experiential marketing and her ability to deliver high-quality events on time and within budget.13
Highlights
Ready to kick off the week at the Cannes Lions International Festival of Creativity!
Excited, humbled and proud to be joining this powerful line-up of speakers at Cannes Can: Diversity Collective Inkwell Beach.
https://lnkd.in/eiCkjrjY
Sparks will be hosting the Happiest Hour in partnership with Upworthy at Cannes Can: Diversity Collective Inkwell Beach on Wednesday June 19th, exploring the concept of generosity as a strategic brand cornerstone as well as activating "Reasons to Play" with Axios at the Women’s Sports House, featuring an interactive installation (Mon-Weds) that captures and shares inspiring stories about why women play sports.
Can't wait to see what campaigns and trends lead the way this year!
Join me as I present at EmpowHer Women's Wellness Retreat - an event carefully curated by women, for women - to ensure a day of rejuvenation, empowerment, and connection.
With over 35 educators/speakers from various industries, this retreat promises diverse perspectives and insights. Whether you're interested in health, finance, personal development, or something entirely different, there's something here for everyone!
To register visit empowher-ks.com - use speaker code EPH24 for a 10% discount.
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