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Robin Marchant
Director of Marketing, APAC at Shopify
Robin Marchant
Robin Marchant is a marketing leader with over 20 years of experience delivering growth across tech startups, publicly traded companies, private equity-backed firms, and mature organizations.1 He is currently the Director of Marketing, APAC at Shopify.1
Career Highlights
- Served as Head of Marketing at Shopify APAC1
- Previously held roles as Head of Marketing at MedicalDirector and Global Marketing Director at Squiz1
- Grew inbound leads from 1,650 to over 8,000 per year and improved marketing-generated sales pipeline from $1M to $15M annually at Squiz1
- Increased ROI across all marketing activities to 32x revenue and 8x gross profit at Brennan IT1
Skills and Specialties
- Strategic marketing leadership
- Global marketing management
- Customer experience
- Business transformation
- Marketing technology
- Brand marketing
- Growth marketing
- Product marketing
- Customer acquisition marketing
- Content marketing
- Marketing analytics
- Business development
- Product development1
Robin Marchant is known for his ability to connect brand, data, people, and processes to drive customer-centric experiences and growth.1 He has a track record of building high-performing marketing teams and delivering results for organizations across various stages and industries.
Highlights
When great a brand, with great success is willing to share their 'how', it's a gift and well worth the listen!! We'll go deep into the detail with the team from Culture Kings, an iconic Australian streetwear brand, to discover what it takes to translate ground-breaking experiential in-store moments into memorable and conversion-driving online experiences.
In this edition of Klaviyo's Behind the Brand, Culture Kings will share how they expanded into new International markets, without compromising on brand authenticity, and why automation has been a game-changer for constantly and exceeding revenue targets.
The team will also discuss how consolidating SMS and email activity into one platform has delivered a spike in conversions, the impact AI has had on revolutionising how they segment their >8 million customers, and why personalisation is key to winning and retaining customers...at scale!
It’s always a privilege to be featured on a podcast, to be asked to share your thoughts and opinions with the world. It’s even more of a privilege to be trusted with being the very first interviewee of brand a NEW podcast! Created by the team at Chello, The Brand Hunch explores how great brands grow and scale, and what brand means in todays fast-paced and ever changing world. I hope you enjoy listening as much as I enjoyed the conversation with Lindsay Rogers! #brand #klaviyo
