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Robin Roffer

Media Brand Strategist, Author, Speaker.

Robin Fisher Roffer is a prominent brand strategist, storyteller, and entrepreneur based in the Santa Fe, New Mexico area.1 As the Founder and CEO of Big Fish Marketing Inc., she leads an award-winning creative team that specializes in unearthing a brand's mission, vision, look, feel, and tagline.1

Professional Background

Robin has established herself as one of the world's top brand strategists, providing brand-building expertise to numerous media companies.2 Her client list includes major networks such as A&E, Animal Planet, CNN, Comedy Central, Discovery, FX, Hallmark Channel, History, Lifetime, MTV, and TNT.2

Expertise and Skills

Robin's areas of expertise include:

  • Brand strategy and development
  • Storytelling and narrative crafting
  • Marketing and advertising
  • Public speaking and motivational speaking
  • Creative direction and strategy
  • Digital and social media marketing

She is particularly skilled in crafting compelling brand stories and sales narratives, having produced Upfront presentations for networks like AMC, BET, Bloomberg, and Fox Networks Group.2

Authorship and Speaking

Robin has authored four books on storytelling and personal brand cultivation, including:

  • "Make A Name For Yourself"
  • "The Fearless Fish Out of Water"
  • "Your No-Fear Career"2

She is also a sought-after speaker and workshop facilitator, offering insights on brand building, storytelling, and personal reinvention.24

Current Focus

Robin's current work involves helping individuals and businesses transform their stories into compelling narratives that drive success. She emphasizes the importance of understanding one's personal mission and purpose in crafting an effective brand strategy.3 Her approach combines brand strategy with personal development, aiming to elevate executives and entrepreneurs to "rockstar stature".3

Robin Fisher Roffer continues to be an influential figure in the branding and marketing world, leveraging her extensive experience to help clients dominate their industries through effective storytelling and brand building.3

Highlights

Finding and Following Your Brand's Purpose with Robin Fisher Roffer
Finding and Following Your Brand's Purpose with Robin Fisher Roffer

Related Questions

What are some of the most notable brands Robin Roffer has worked with?
How does Robin Roffer's approach to storytelling differ from traditional marketing strategies?
What are the key takeaways from Robin Roffer's book "The Fearless Fish Out of Water"?
How has Robin Roffer's work impacted the media industry?
What workshops or seminars does Robin Roffer offer for entrepreneurs and business owners?
Robin Roffer
Robin Roffer, photo 1
Robin Roffer, photo 2
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Location

Santa Fe, New Mexico