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Robyn Davies
Brand | Marketing | Sustainable Fashion
Robyn Davies is an experienced brand marketing professional with over 8 years of expertise in various aspects of marketing, including strategy, brand building, content creation, campaigns, social media, partnerships, and events.
Passionate about the sustainable fashion movement, Robyn launched a service aimed at helping women make better choices in their shopping to benefit themselves, the garment workers, and the environment.
Robyn values meaningful connections and collaboration with like-minded individuals who share a common goal of making the world a better place. She welcomes communication via email at [email protected].
Educationally, Robyn holds a Bachelor of Arts (B.A.) degree in Spanish with a Minor in Business, achieving a GPA of 3.88 from Tulane University. She also engaged in a Study Abroad program focusing on Spanish and Theatre at Universidad del Salvador.
Robyn's professional journey includes roles such as Brand & Partnerships at Self-employed, Associate Style Editor at eosia, Founder of R. Davies Styling, Creative Director at ah.mi, Marketing Manager at Rent The Runway, Culture Content & Communications Specialist at Red Bull Media House, Senior Marketing Associate at Revo, and various positions at Time Inc. and Tulane University.
Highlights
“While we do think a lot about the visual design of our packaging, the functionality and user/recycling experience considerations when we create our packaging might be more interesting to get nerdy about, as I see this side of the coin discussed less often.” - Soft Services cofounder and CEO Rebecca Zhou in Emily Sundberg’s brilliant business newsletter, Feed Me.
^^ This alone makes me want to be a Soft Services customer. If you’re creating a product and not thinking of the user recycling experience, you should seriously consider whether it needs to exist. The world has enough branded waste.
“They're coming because they want validation. They want to touch and feel it and have somebody tell them that it looks good or that they should try something else. They want to ask a question about something they think they already know and be told that they're right about that.”
- Alex Ginsberg, co-owner & COO of CO Bigelow to Emily Sundberg on why people come to their store (and really, stores in general nowadays).
Highly recommend subscribing to her newsletter FEED ME for interviews like this and her roundup (and sharp insights) on fashion/beauty/CPG/media news.
