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Robyn Walters
Platform Strategy
Professional Background
Robyn Walters is an accomplished adtech and mar-tech expert who has cultivated an impressive career in data-driven marketing and technology environments. With deep expertise and substantial experience in shaping effective marketing strategies across various platforms, Robyn possesses a proven record of excelling in fast-paced, professional settings. As the Senior Director of Data Platform Strategy at Dotdash Meredith, she has significantly contributed to the company’s success in leveraging data for innovative marketing solutions. With a strong entrepreneurial mindset, Robyn is adept at building and influencing successful partnerships, proving that communication is vital in the advertising and marketing landscapes.
Before taking on her current role, Robyn served as the Director of Data Solutions at Dotdash Meredith, where she honed her skills in managing comprehensive data strategies. Additionally, she held influential positions at Oracle as Head of Go-to Market Strategy – Vertical, and as a Principal Consultant in DMP and Media Strategy. Her work experiences span various leading organizations within the industry, showcasing her ability to adapt and thrive, whether it be in a startup environment or established corporations.
Robyn’s background reflects a trajectory driven by an eagerness to stay ahead of technology advancements and data management strategies, enabling businesses to extract meaningful insights from data. Her strong organizational skills and ability to listen as much as she speaks underscore her talent for fostering collaboration and cultivating an inclusive team environment. This skill set has proven invaluable, enabling her to not only meet but exceed the expectations presented by dynamic professional challenges.
Education and Achievements
Robyn boasts a solid educational foundation, having completed her Master of Science degree in Management and Systems, focusing on Strategy and Leadership, from New York University (NYU) School of Professional Studies. This accomplishment aligns perfectly with her career path in data and marketing, emphasizing her commitment to continuous learning and growth in her field. Moreover, she is currently in the final stages of earning her Certified Information Privacy Manager (CIPM) certification through the International Association of Privacy Professionals (IAPP), reflecting her dedication to understanding and implementing effective privacy management practices in her work.
Prior to her master’s degree, Robyn earned a Bachelor of Arts in Psychology and Advertising/Public Relations from the University of Central Florida. This academic background has significantly contributed to her understanding of consumer behavior and the psychological underpinnings of effective marketing strategies.
Personal Insights
Originally from Florida, Robyn moved to New York in the summer of 2014, marking a pivotal transition in her personal and professional life. The vibrant culture and myriad opportunities in New York City have inspired her, fueling her passion for learning new things and engaging deeply with her surroundings, including a budding interest in New York history.
When she's not immersed in the world of technology and marketing, Robyn enjoys spending quality time with her family and friends, taking leisurely walks with her dog, and practicing yoga. Her recent fascination with the works of Brene Brown speaks to her commitment to personal growth and the importance of vulnerability in leadership. Robyn embodies a well-rounded individual who values connection, both personally and professionally, and continually seeks to innovate and inspire through her work.
