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Rod Manley

Chief Marketing Officer at Burberry

Rod Manley is the Chief Marketing Officer (CMO) of Burberry, a position he has held since January 2019. He joined the luxury fashion brand after serving as the Executive Vice President at Calvin Klein in New York. During his tenure at Burberry, Manley collaborated with both former creative director Riccardo Tisci and current chief creative officer Daniel Lee.123

As CMO, Manley was responsible for overseeing all marketing, communications, and creative media teams, playing a crucial role in shaping Burberry's brand strategy during a challenging period for the luxury market. However, he is set to depart from Burberry at the end of 2024 after nearly six years in the role. His exit comes amid significant shifts within the company, including a notable decline in sales and a recent leadership change.123

Manley's departure is part of a broader strategy as Burberry seeks to rejuvenate its brand image and improve its market position following a drop in retail revenue and share prices.2

Highlights

Burberry appoints new CMO to 'strengthen' brand amid sales slump
Burberry chief marketing officer to depart - Retail Gazette
Burberry Chief Marketing Officer Rod Manley to Leave the Company at ...
May 31 · fashionnetwork.com
Rod Manley leaving position of Burberry Chief Marketing Officer
Rod Manley leaving position of Burberry Chief Marketing Officer
Dec 20 · burberryplc.com
Rod Manley appointed Chief Marketing Officer - Burberryplc
Rod Manley appointed Chief Marketing Officer - Burberryplc

Related Questions

What were Rod Manley's major achievements at Burberry?
How did Rod Manley's tenure at Burberry impact the brand's marketing strategy?
What is Rod Manley's background before joining Burberry?
How did Rod Manley's role at Calvin Klein prepare him for his position at Burberry?
What challenges did Rod Manley face during his six years at Burberry?
Rod Manley
Rod Manley, photo 1
Rod Manley, photo 2
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Location

United Kingdom