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Roderick Blevins
Changing how the world creates - Inventing the future of work - VP of Operations at Superside
Roderick Blevins, also known as Roderick ATL NorthAmerica MCKINSEY, is currently the Founder and CEO of Croft, starting in May 2022.2 Croft is working to build hydrogen products using low-pressure storage technology to reduce hydrogen costs.23
Blevins was previously the Vice President of Operations at Superside from February 2021 to May 2022.2 Superside is a creative-as-a-Service (CaaS) platform that connects businesses with designers for projects such as website and presentation designs.1 While at Superside, Blevins focused on innovating a fully remote collaboration model to deliver design and thought-partnership for customers.2
Before Superside, Blevins was an Engagement Manager at McKinsey & Company from July 2018 to February 2021, splitting time between Atlanta and Nairobi.2 At McKinsey, he worked across various industries, including energy and banking, to drive growth through innovation, and also focused on utility innovation, economic development, global public health innovation, and consumer strategy in East Africa.2 Earlier roles include Associate at McKinsey & Company and internships at GE Energy Connections, the United States District Court, and NASA Langley Research Center.2
Blevins holds a Master's in Philosophy in Energy Technologies from the University of Cambridge, a Doctor of Law (JD) from Emory University School of Law, and a Bachelor of Science in Mechanical Engineering from the Florida Institute of Technology. He also has proficiency in German, Italian, and Spanish.2
Highlights
A base F-150 Lightning has 1/3 the usable energy onboard of its gas-powered equivalent - even though it weighs roughly a ton more and takes two orders of magnitude longer to fuel.
The base Lightning has a 7700-pound towing capacity. Its gas-powered twin can tow 14,000 pounds.
Trucks like the F-150 reign in places where charging infrastructure is at its weakest, places that historically are last to see infrastructure build-out come to town.
Hydrogen can match the usable energy and fueling speeds of gasoline and diesel with a modest weight increase, and its infrastructure can be dropped into rural areas bordering on overnight - with comparable economics.
Note: "usable" energy already accounts for the low thermodynamic efficiency of an ICE as contrasted with BEV propulsion systems for an apples-to-apples comparison, but ignores efficiency losses driven by energy losses in batteries over time or in harsh conditions.
