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Rodrigo Zeidan

Associate Professor of Practice at NYU Shanghai, Adjunct Prof at Fundação Dom Cabral and Columnist at Folha de S.Paulo

Professional Background

Rodrigo Zeidan is an accomplished academic, researcher, and consultant who has made significant contributions to the fields of business and finance. Currently serving as an Associate Professor of Practice in Business and Finance at NYU Shanghai, Rodrigo has a wealth of experience that spans across various sectors and geographical regions. His dedication to generating value for society is evident through his extensive work with multinational corporations, SMEs, and family-owned businesses, providing financial management expertise, risk management models, and strategic consultations. \n\nOver the years, Rodrigo has demonstrated an impressive ability to drive value creation through innovative projects. Notably, one of his high-impact projects generated over USD 2 billion for a publicly listed company in Brazil, showcasing his expertise in cash conversion cycle management. In addition, he has successfully guided numerous SMEs in enhancing their financial management practices and has played a crucial role in the establishment of family trusts for family-owned enterprises, paving the way for sustainable corporate strategies. \n\nIn addition to his consulting work, Dr. Zeidan is deeply committed to academia, having accumulated over 10,000 hours of teaching experience across undergraduate and graduate courses, as well as over 2,000 hours dedicated to executive education programs. This extensive teaching repertoire highlights his passion for educating the next generation of business leaders. His role as Chair of the Faculty Council Steering Committee at NYU Shanghai underscores his leadership and commitment to academic excellence and governance within the institution. \n\nMoreover, Rodrigo is an influential voice in the financial discourse as a columnist for Folha de S. Paulo, where he shares insights on economic policies and business strategies. His research work has been published in prestigious journals including Nature Sustainability, Harvard Business Review, and Journal of Corporate Finance, among others, exemplifying his thought leadership in the field. \n\n## Education and Achievements Rodrigo Zeidan holds a PhD in Economics from the Universidade Federal do Rio de Janeiro, providing a strong academic foundation for his work in economic analysis, financial management, and corporate strategy. His expertise is backed by a solid educational background, which not only enriches his teaching but also informs his consultancy and research endeavors. \n\nHaving studied and taught internationally, Rodrigo has a unique global perspective that enhances his contributions to education and to the various organizations he collaborates with. He has had the privilege of teaching and engaging in academic discourse across Asia, Europe, and South America, contributing significantly to building academic relationships and promoting best practices in business education worldwide. \n\nRodrigo's book, "Economics of Global Business," published by MIT Press in 2018, is testament to his ability to communicate complex economic concepts in an accessible manner. The textbook addresses critical global policy issues and integrates real-world scenarios, making it a vital resource for students and educators alike. His contribution to literature extends to multiple other publications on topics including wealth management and financial management, which align with his extensive research interests and professional activities. \n\n## Notable Collaborations Throughout his career, Dr. Zeidan has collaborated with leading corporations such as Kraft Foods, Janssen, RCI Banque, Skanska, Itau, Petrobras, and Vale. These engagements have not only enhanced his practical knowledge but have also influenced his academic work and teaching curriculum, ensuring that it remains relevant to the current business landscape. \n\nIn addition to his consulting and teaching roles, he has also acted as an associate editor for the Journal for Sustainable Finance and Investment, where he curates research and scholarship that aligns with sustainable development goals in finance. His interdisciplinary approach to finance and business allows him to weave together sustainability principles with traditional business practices, fostering a holistic view of corporate governance and financial management among his students and clients.

Related Questions

What strategies has Rodrigo Zeidan implemented to generate over USD 2 billion for various companies in Brazil?
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Location

Shanghai, China