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Roel Wolbrink
Gastvrije retail ondernemer
Roel Wolbrink is a prominent Dutch entrepreneur and the co-founder of New Tailor, a bespoke tailoring company established in 1997. With a background in hospitality, stemming from his family's hotel business, he emphasizes customer empathy and personalized service in his retail approach. This focus has allowed New Tailor to carve out a niche in the high-end suit market, competing against larger players like Suitsupply without compromising on quality or service.
Background and Career
- Education: Wolbrink studied at Nyenrode Business University, where he developed an interest in customer satisfaction and retail dynamics.
- Professional Journey: He initially worked in product development for a dairy brand before joining his former classmate Hans van Goch to start New Tailor. The company began modestly, with both founders learning the intricacies of the bespoke suit market by visiting various fabric suppliers and understanding customer needs.1
New Tailor
- Business Model: New Tailor operates with a focus on high-quality, custom-made suits, emphasizing a personal touch that online retailers cannot replicate. Wolbrink describes their physical stores as essential for creating an engaging customer experience.12
- Growth and Challenges: Despite facing challenges during economic downturns, such as the 2008 financial crisis, New Tailor has maintained profitability and a loyal customer base. The company reported a revenue of €1.3 million in 2016 with a net profit of €70,000.1
Philosophy and Approach
Wolbrink's philosophy centers around treating customers with hospitality and understanding their individual preferences. He believes that every interaction should be tailored to the customer's personality and needs, which he assesses through direct engagement during fittings.1 His innovative marketing strategies include allowing customers to temporarily "run" the store, enhancing community involvement and brand loyalty.1
Current Role
As of now, Roel Wolbrink continues to lead New Tailor while advocating for the importance of traditional retail in an increasingly digital world. He remains committed to providing high-quality products and exceptional service, positioning New Tailor as a unique player in the bespoke tailoring industry.23
