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Roeland Pater

Marketing for Good | L&D | AI for Intelligent Growth || Head of Marketing at TAP

Roeland Pater is the Head of Marketing & Growth at TAP, a role in which he focuses on leveraging innovative marketing strategies and growth initiatives. He has a notable background in marketing and business development, with experience in startups and AI-driven solutions.

Professional Background

  • Current Position: Head of Marketing & Growth at TAP
  • Experience: Roeland has worked extensively with AI startups, emphasizing customer research, go-to-market strategies, and demand generation services. He is also the host of the "SaaS Backwards" podcast, which targets CEOs and discusses SaaS revenue growth.

Education

Roeland Pater has an educational background from Harvard Business School, which complements his professional expertise in marketing and strategy.

Online Presence

He is active on LinkedIn, where he shares insights related to marketing, AI, and team culture. His posts often highlight the importance of purpose-driven marketing and storytelling to enhance brand growth.

Roeland Pater can be found on LinkedIn under the username roelandpater .123

Highlights

Aug 31 · linkedin

Low-budget ABM / demand generation campaigns (without the 50k / year platform) 🔥

In combination with Account Based Marketing to create the most relevant audience to avoid wasting resources and seeing bad funnel performance.

➡ Create an initial list of relevant companies. As an example, I've created a free list of 1,000 websites (company urls) using Hubspot with publicwww.com

➡ Use Clay to import that list. Enrich it with contacts, in my example I was looking for the CMOs or Heads of Marketing (or similar).

➡ Apply additional filters in Clay to match your ICP. In my example, I was looking for US-based companies, mid-size to enterprise. I ended up with 400 highly relevant people. Enrich contacts in Clay with email address (use the waterfall enrichment to have validation on the emails) and export your list.

➡ Import audience to both LinkedIn Ads and META ads Ads to create a custom audience. You can target awareness ads to these people only.

➡ Import audience to HubSpot. Optionally create segments for even better targeting. Create a workflow that will send out drip emails, ideally based on triggers or their lead score. If Hubspot is too expensive, use Intuit Mailchimp or similar for a more straight-forward drip campaign.

➡ Import audience to HeyReach (https://lnkd.in/eBUwgy5R). Create a campaign that will visit the profiles of your audience, engage with their content, follow them - and ultimately connect with them with a personalized note. Once connected, follow up with messages in line with your drip campaign.

🧔 For more personalization, send personal videos in your connection message with AI at scale using Sendspark (https://lnkd.in/eP-Vb8cG)

🧔 Identify visitors from your audience on your website (and push to Slack / Hubspot) with RB2B for additional lead scoring.

➡ For all channels: once qualified, approach to convert into meetings (or they come in themselves based on demand)

🔁 Repeat with new audiences 🔥

Thoughts Zsuzsanna Blau Rim A. Chris Walker Sarah McConnell Adam Robinson Brian Hansford LaShanda Jackson Angela Romero Kelly Cheng Brendan Hufford Joyce Chuang Devin Bramhall Nick Velkovski Bethany Stachenfeld

#AImarketing #AI #ABM #demandgeneration #marketing

Aug 29 · linkedin

So, quick update on using AI tools to build more LinkedIn connections.

I've been using HeyReach as the primary tool. The goal was/is to establish new connections in the AI space, to make sure I'm following inspirational founders and discovering new tools or insights.

🔴 Note that this is not a sales campaign towards an ICP. It's about connecting with peers, which (likely) may influence the results.

After doing 100+ connections with two different approaches, here are the results so far.

➡️ 43% acceptance rate for connection requests without a note

➡️ 48% acceptance rate for requests with a personalized note 🔌 31% reply rate to the note

Interesting that there's not a big difference with the two approaches. And overall it has been an amazing way for enriching / enlarging my network.

A next step would be to do a more sales-focused campaign to ICPs, and also experimenting with personalized videos in the note. So, more soon 🔥

➡️ If you want to give this a go yourself, here you go: https://lnkd.in/eBUwgy5R

#AI #Marketing #Startups #AIMarketing #AItools

Related Questions

What are some key strategies Roeland Pater has implemented at TAP?
How has Roeland Pater's work with AI startups impacted his marketing approach?
What is the SaaS Backwards podcast about, and how does it relate to Roeland Pater's role?
Can you provide examples of Roeland Pater's storytelling in marketing?
What partnerships has Roeland Pater built to drive growth at TAP?
Roeland Pater
Roeland Pater, photo 1
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Location

The Randstad, Netherlands