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Roger Sauerhaft
Principal at Penny Bridge Communications
Roger Sauerhaft is a seasoned professional in the field of corporate communications, specializing in B2B (Business-to-Business) services.1 He is the Principal of Penny Bridge Communications, a company he founded in November 2021 as a sole proprietorship.23
Professional Background
Sauerhaft is described as a highly versatile B2B Corporate Communications specialist with extensive experience across several industry sectors, primarily focusing on:
- Technology
- Finance
- Media & Entertainment1
His expertise lies in offering sophisticated, senior-level experience derived from his work with elite agencies and leading brands.2
Penny Bridge Communications
As the founder and principal of Penny Bridge Communications, Sauerhaft positions his company to provide:
- Premium-quality strategic counsel
- Individualized service to clients3
The company operates as a one-man shop, leveraging Sauerhaft's considerable experience in the field.2
Previous Experience
Before founding Penny Bridge Communications, Sauerhaft worked as a senior associate at Sloane & Company, a boutique strategic communications firm specializing in corporate and financial communications.6
Education
Sauerhaft is an alumnus of the University of Michigan, where he graduated in 2011 with a degree in political science.6
Areas of Expertise
Sauerhaft's skills include:
- Strategic communications
- Media relations
- Corporate communications
- Content marketing
- Public relations45
His versatility and experience across various sectors make him a valuable resource for companies seeking high-level communications support.
Highlights
Loved the inside baseball here from NYT on how Kamala Harris chose CNN for her first major interview as the nominee, and how it basically was a process of elimination. Interesting to try and read between the lines here and imagine PR folk speaking on background to subtly (but publicly) let any disappointed journo friends know the decision was strictly business, not personal!
"In choosing which news anchor to meet with first, Ms. Harris and her aides had to juggle several factors. Appearing on MSNBC, a network with a fervent liberal fan base, could have been viewed by some voters as a cop-out. Democratic leaders are wary of Fox News. ABC News is already hosting next month’s debate between Ms. Harris and Mr. Trump, and CBS News is hosting the vice-presidential debate on Oct. 1 between Mr. Walz and Mr. Trump’s running mate, Senator JD Vance of Ohio."
Phew! I was trying to convince myself that my new driver was a smart decision and this was all the justification I needed!
