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Rogier Bikker
Managing Director - Media.Monks - China
Rogier Bikker is the Managing Director of Media.Monks for Greater China, based in Shanghai. He has a rich background in creative strategy and digital marketing, having founded and led several successful agencies throughout his career.
Background and Career
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Early Ventures: Bikker registered his first marketing agency on his 16th birthday and has been involved in the industry ever since. After graduating Cum Laude in Concept Development from Rotterdam University of Applied Sciences, he moved to Shanghai in 2009 to run the Shanghai office of Energize, a creative digital agency. He worked with notable Dutch brands such as Heineken and KLM Airlines during this time.12
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Brand New China Project: In 2014, he undertook a self-initiated project called "Brand New China," where he drove from Shanghai to Rotterdam, sponsored by Chinese brands like BYD and Huawei. This journey highlighted the rise of Chinese brands on the global stage.12
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TOMORROW Agency: Bikker founded TOMORROW in 2015, which quickly grew to over 50 employees and received numerous accolades, including being named Greater China Creative Agency of the Year. In early 2021, TOMORROW was acquired by Media.Monks, part of S4 Capital, where Bikker now oversees a team of over 100 professionals.124
Achievements
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Bikker has been recognized as one of Asia's promising figures in the digital sector, earning a spot on Campaign Asia's "40 Under 40" list. His leadership has led Media.Monks China to achieve significant growth even amid economic challenges, winning competitive pitches for major clients like Google and Polestar.23
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He is known for innovative projects, including creating the world's first augmented hotel chain for Marriott and an NFT curated by nature for Burberry.23
Personal Interests
In addition to his professional endeavors, Bikker co-founded Highlite, a sparkling tea brand available in various venues across China. He is proficient in Mandarin and actively participates in discussions within the Chinese market.12
Bikker's career reflects a deep commitment to creativity and strategic innovation within the rapidly evolving digital landscape of China.
