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🇨🇭 Balzan

Head of Marketing, Brand & Communication at Alpian // Xoogler // Lime Alumn

Roman Balzan is a Swiss marketing professional and Chief Marketing Officer (CMO) at Alpian, Switzerland's first digital private bank. He has an extensive background in marketing and brand strategy across tech startups and global companies.

Professional Highlights:

  • Currently serves as Chief of Marketing & Brand at Alpian since September 20201
  • Previously worked as Regional Head of Marketing & Brand for Lime (December 2017 - September 2020)1
  • Has experience with Silicon Valley tech giants like Google3
  • Founder of his own consulting company, Balzan Ideas1

Professional Philosophy: Balzan describes himself as a "corporate raconteur/storyteller" who believes in crafting compelling brand narratives that communicate purpose and vision.1 At Alpian, his mission is to:

  • Articulate why the Alpian brand matters
  • Show how the brand can play a transformational role in customers' lives
  • Generate demand by inspiring and educating audiences1

Career Vision: He views Alpian as more than just a bank, but as a lifestyle platform that helps people pursue their specific vision of happiness. His approach focuses on building trust, purpose, and community.4

Balzan brings a unique perspective to banking, having worked in various innovative tech environments and now applying that entrepreneurial spirit to reimagining financial services.23

Related Questions

What inspired Roman Balzan to transition from Lime to Alpian?
How does Roman Balzan's storytelling approach impact Alpian's brand?
What are some key achievements Roman Balzan has accomplished at Alpian?
How did Roman Balzan's experience at Lime influence his marketing strategies at Alpian?
What makes Alpian different from other digital private banks in Switzerland?
🇨🇭 Balzan
🇨🇭 Balzan, photo 1
🇨🇭 Balzan, photo 2
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Location

Zurich, Zurich, Switzerland