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Romu Gaboriau 🇺🇸 🇫🇷

VP of Performance Marketing | I help investment firms focused on high-growth B2B software using performance marketing.

Romu Gaboriau is a multilingual digital marketing expert with extensive experience in the field. He currently holds the position of VP of Performance Marketing at PerfectServe, as indicated by his LinkedIn profile.5

Professional Background

Romu Gaboriau is an Online Marketing Consultant who works with CEOs and CMOs to plan and execute marketing strategies focused on driving growth.1 With over a decade of experience in inbound marketing, conversion rate optimization, and marketing automation, he has developed a strong skill set in the digital marketing realm.

Expertise and Specializations

Gaboriau is passionate about:

  • User experience
  • Social media
  • Marketing innovation

His international background has allowed him to create unique marketing visions for various companies.2

Skills and Achievements

Video Marketing:: In 2017, Gaboriau dedicated an entire year to mastering video editing and production, recognizing its importance for career growth.3

Entrepreneurship:: Recently, he accidentally started a new business while raising money for a local French school, demonstrating his adaptability and community involvement.4

Continuous Learning:: Gaboriau has shown a commitment to personal and professional development, as evidenced by his focused skill acquisition in video marketing.3

International Background

The use of both the American and French flags (🇺🇸 🇫🇷) in Gaboriau's title suggests he has connections to both countries, which aligns with his described international background.2

Romu Gaboriau's LinkedIn username is romugaboriau, as mentioned in the query, where more detailed information about his professional journey and accomplishments can be found.

Highlights

Jul 31 · linkedin

No, you shouldn’t be scared of being bold when it comes to your marketing channel mix.

For years, I was afraid of completely backing away from investing in paid search using Google ads.

At first, I thought it was a matter of having the following:

  • Keeping your keyword match wisely (exact match > broad match)
  • Good copywriting beyond keyword stuffing
  • Specific landing pages to improve quality score
  • Great account structure
  • Adding negative keywords weekly

But the reality is different.

Google Ads have become a “winner takes all” kind of game, especially in B2B.

It takes a lot of money and time to get the top impressions needed to get great Return On Ad Spend (ROAS).

I think Google ads can work to capture demand (5% of your audience who’s ready to buy), not so much to create demand (the other 95% you need to educate).

But still, I struggled with pulling the plug entirely, and my manager at the time wanted to focus on “protecting the brand” by bidding on branded keywords only.

We finally decided to stop Google ads entirely to invest that money on other platforms:

  • Double-downed on LinkedIn ads
  • Invested in Metadata to open up Meta ads with great audience matching for Facebook and Instagram.

It’s one of the best decisions I’ve been a part of!

What’s the hardest decision you’ve had to make as a marketer?

P.S. We’ve recently gone back to Google for advertising but only for TOFU YouTube ads.

Jul 26 · linkedin

Have you heard of “Vibes Marketing”? Well Tim Davidson gave me a challenge, so you know I had to answer within 24 hours! 😤

🙃 All jokes aside, most B2B marketers have struggled with attribution.

2 ways to go about it:

1 - You could invest in a platform like HockeyStack or build campaign-level CRM dashboards to get as close to the truth as possible.

2 - You could get comfortable with blended-channel KPIs, only worry about directional data and going up and to the right.

Either way, we’re all starting to realize that marketing efforts can’t be perfectly tracked even when adding a “𝙝𝙤𝙬 𝙙𝙞𝙙 𝙮𝙤𝙪 𝙝𝙚𝙖𝙧 𝙖𝙗𝙤𝙪𝙩 𝙪𝙨?” field on your forms.

We’re also realizing that investing every single Marketing $$$ towards short-term revenue-generating efforts is not a viable long-term strategy.

You’re not creating a moat, and you’re only reaching a small portion of your TAM, ICP, etc.

🎹 Either way, I don’t have the perfect answer to any of this, so for now, I might as well have a little fun with it!

𝓟.𝓢. Do you prefer song #1 or #2?

𝓟.𝓟.𝓢. Thanks to Tim Davidson for being a pioneer in edutainment marketing videos on Linkedin 🙏

#b2bmarketing #aimusic #b2bdoesnthavetobeboring

Related Questions

What are some of Romu Gaboriau's most successful marketing campaigns?
How did Romu Gaboriau transition from consulting to a VP role?
What unique marketing strategies does Romu Gaboriau specialize in?
How has Romu Gaboriau's international background influenced his marketing approach?
What inspired Romu Gaboriau to focus on video marketing?
Romu Gaboriau 🇺🇸 🇫🇷
Romu Gaboriau 🇺🇸 🇫🇷, photo 1
Romu Gaboriau 🇺🇸 🇫🇷, photo 2
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Location

United States