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Ron Besseling
Design Leadership at WhatsApp
Ron Besseling is a Senior Product Design Manager at WhatsApp, based in Amsterdam and working remotely.12 He has an extensive background in product design and has held several prominent positions in major tech companies.
Career History
Prior to his current role at WhatsApp, which he has held since 2020, Ron worked as a Product Design Manager at Instagram in Menlo Park.1 During his time at Instagram, he led the Growth design team, focusing on product strategy and problem-solving.2
Skills and Expertise
Ron is known for his talents in product design and his ability to think strategically about product development. His colleagues have praised his problem-solving skills and his capacity to approach product strategy from a high-level perspective.2
Current Role and Responsibilities
At WhatsApp, Ron has been involved in launching new features and improving user experiences. For example, in February 2023, he announced the launch of WhatsApp Flows, a feature that allows businesses to offer more interactive experiences to their customers, such as choosing train seats or ordering meals.3
Personal Interests
Outside of his professional life, Ron describes himself as a lover of coffee, dairy, and chocolate.5 He also has experience with a live video startup called Spreecast.5
Additional Information
Ron is also known to be an angel investor, indicating his involvement in supporting early-stage startups.4 His expertise in product design and experience with major tech companies like WhatsApp, Instagram, and Facebook make him a valuable asset in the tech industry.
Highlights
Today, we're launching WhatsApp Flows. With Flows businesses can offer more experiences like quickly choosing your train seat, ordering a meal or booking an appointment – all without leaving your chat. Businesses will be able to provide rich menus and customizable forms that support different needs. We’ll make Flows available to businesses around the world using the WhatsApp Business Platform in the coming weeks.
Massive congrats to the designers who worked on this: Rory McCawl, Gaeul Lee, Daniel Beard, Samuel Kancharla, and Oliver Albury — you're such a talented bunch. And this is just the start!
By the way, we're hiring! Reach out if you're interested in redefining how billions of people interact with businesses all around the world.
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