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Ron Faris
Founder, Product, Marketing and Storytelling Executive at Nike
Ron Faris is a seasoned digital product, marketing, and experience executive currently serving as VP/GM of Nike Virtual Studios at Nike.1 He joined Nike in 2016 following the company's acquisition of Virgin Mega, a startup he founded that focused on fan communities and shopping.13
At Nike, Faris has held several high-level positions:
- VP/GM of Nike Virtual Studios (current role)1
- Global VP for SNKRS, NBHD, & S23NYC Digital Studio
- VP for SNKRS Digital Product & GM for s23NYC Digital Studio
In his current role, Faris leads Nike's push into the metaverse, overseeing the development of virtual products and experiences.14 He is responsible for building Nike's business around virtual products while partnering with the core business to deliver Web3, Metaverse, and blockchain-based experiences.3
Before Nike, Faris's career included:
- Founder & CEO of Virgin Mega (acquired by Nike)3
- Head of Brand Marketing at Virgin Mobile USA
- Director of Brand Marketing & Experiences at Virgin Mobile USA
- Strategic partnerships role at Atari
- Engagement Manager at Scient
- Manager at Accenture
Faris holds a BBA in Finance from Georgetown University. He is known for his expertise in turning consumers into fanatics through compelling storytelling and exceptional product experiences, focusing on the convergence of community, culture, and technology.2
Highlights
It’s been a whirlwind 10 days and I’ve finally caught my breath. It’s also fitting that on this day of thanks i can show gratitude to everyone that contributed to the creation and launch of .SWOOSH, Nike’s new home for virtual creations.
Thanks to everyone at Nike Virtual Studios who put in long hours contributing to the vision and shaping this new experience. Also big shout-outs to all our cross-functional partners who pitched in to help at some very crucial times.
But most importantly, thanks to all the family members of our team who have given us the grace, patience, and encouragement when we obsessed the need to dream bigger.
Nike is a special place that can inspire you to do your best work - to innovate with rigor alongside a supportive, diverse team to reach your natural potential. It’s with humbled gratitude that i can work with so many talented superheroes to reimagine the future of sport, culture, and community. Game on.
