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Ron Zwerin

Executive Vice President of Marketing, Communications & Brand Strategy

Ron Zwerin is the Founder of Home9 Apparel and serves as the Executive Vice President of Marketing, Communications, and Brand Strategy at the National Multiple Sclerosis Society. Based in the Denver Metropolitan Area, he has a diverse background in marketing and communications, with experience across various industries.

Zwerin describes himself as a strategic ideation catalyst and storyteller, emphasizing his ability to navigate complex challenges and develop marketing strategies that enhance brand awareness and lead generation. His professional journey includes significant roles in creative team leadership and multimedia production, where he has orchestrated numerous campaigns and initiatives aimed at connecting brands with their audiences effectively.123

Before founding Home9 Apparel, Zwerin held several key positions, including Vice President at bieMEDIA, where he managed communications and marketing strategies for a range of clients, and he also worked as a reporter at KCNC-TV. His extensive experience in the field has equipped him with a robust skill set in both traditional and digital marketing.12

Highlights

Aug 30 · linkedin

How Substack voices are reshaping digital media through niche focus, consistent publishing and the power of connection.

#Marketing #ContentCreation #GrowthHacking #Substack #Leadership

Aug 28 · linkedin

Meta just announced it will shut down Spark AR by January 14, 2025. The platform, which has been a cornerstone for building augmented reality (AR) effects, has creators furious and scrambling for alternatives.   Key Takeaways from the Announcement Include: -- Impact on Creators: Many creators are facing job uncertainty as Meta abruptly ends support for their AR effects. The decision, announced with minimal notice, has sparked frustration and confusion within the community. -- Meta’s Explanation: The company cites a strategic shift towards other priorities, possibly AI tools, as the reason behind the shutdown. Despite Spark AR's success and widespread use, Meta is moving away from it to focus on future technologies. -- Action Required: Creators should back up their project files and assets before the shutdown date. Meta has also announced that the Spark Community group will be archived post-shutdown. Meta recommends that AR creators who have published effects to Instagram, Facebook or Messenger should download and save their project files, assets and demos before the shutdown date of January 14. The company said it will also archive the Meta Spark Community group after this date as well.   For creators, this shutdown represents a significant shift in the AR landscape. It underscores the volatility of tech platforms and the need for flexibility and readiness to pivot.   What Creators Can Do Instead: -- Explore Other AR Platforms: Investigate alternatives like Snapchat’s Lens Studio or Apple's ARKit. Again, this is “rented” land and creators could find themselves in a similar spot should those platforms pivot. -- Build Your Own Solutions: Consider developing proprietary AR experiences using open-source tools or collaborating with tech developers. -- Network and Upskill: Engage with other creators and expand your skill set to stay relevant in a rapidly evolving industry.

Read the MetaSpark Release here: https://lnkd.in/g2UUQuwx

Related Questions

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Ron Zwerin
Ron Zwerin, photo 1
Ron Zwerin, photo 2
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Experience

Executive Vice President of Marketing, Communications & Brand Strategy at National MS Society (2018 - Present)
Chief Marketing Officer at Financial Planning Association (May 2016 - Oct 2018), Executive Director of Marketing and Communications at EDUCAUSE (Oct 2013 - Apr 2016), Director of International Marketi at NASA Goddard Space Flight Center (Aug 2011 - Oct 2013)

Education

University of Colorado Boulder, BS in Journalism and Mass Communications

Location

Denver Metropolitan Area