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Ronan Higgins

CEO | Founder

Ronan Higgins is the Founder and CEO of TVadSync, a company that specializes in performance advertising through intelligent targeting in the advertising industry.14 He founded TVadSync in 20131, and the company is based in New York.4

Ronan Higgins has extensive experience in financial management and marketing strategy.3 Prior to founding TVadSync, he served as the CEO of Funda Ireland.5 Higgins holds a Master of Business Administration (MBA) degree.5

As the CEO of TVadSync, Higgins leads a company that offers services to help advertisers extend their reach beyond television, enabling them to understand how TV advertising influences online behavior and target specific TV content for concurrent digital campaigns.4 TVadSync primarily serves the advertising industry, including brands, agencies, and broadcasters.4

Higgins is also known for his expertise in TV ad measurement and cross-media audience measurement. He has written about the challenges and opportunities in implementing MRC standards for TV ad measurement, highlighting the technical upgrades required across the industry.2

Highlights

Oct 25 · crustdata.com
TVadSync - Crustdata Company Profile, Funding and Growth
Apr 28 · Business Wire
Undertone Announces Automated Content Recognition (ACR) Virtual Panel Discussion - Business Wire
Apr 28 · Business Wire
Undertone Announces Automated Content Recognition (ACR) Virtual Panel Discussion - Business Wire
Oct 16 · adexchanger.com
The MRC Standards For TV Ad Measurement Will Force Technical ...

Related Questions

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Ronan Higgins
Ronan Higgins, photo 1
Ronan Higgins, photo 2
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Location

Dublin, County Dublin, Ireland